Company Description The Sleep Company, founded in 2019, is India’s fastest-growing comfort-tech brand, transforming the way people sleep, sit, and relax. Its proprietary SmartGRID technology, India’s first and only patented sleep innovation, provides science-backed comfort that adapts intelligently to the body for optimal softness and support. With over 10 lakh customers, a 4.9-star Google rating, and a growing retail footprint of 157+ stores across India, the brand is widely recognized and trusted.

Products such as mattresses and recliners are endorsed by well-known personalities who prioritize quality comfort and restful sleep. Supported by a team of 1500+ employees and certified as a Great Place to Work, The Sleep Company focuses on building better products, a solid culture, and an improved way of living.

The Business Development Manager – Architects, Interior Designers & Corporate will be responsible for driving B2B business growth by developing and managing relationships with the Architect and Interior Design (AID) community as well as Corporate and Institutional clients.

The role will involve identifying new projects and business opportunities, generating qualified leads, developing relationships with key decision-makers, presenting The Sleep Company’s products and solutions, and managing the sales cycle from lead generation to order closure and payment realization.

The candidate will be expected to regularly meet Architects, Interior Designers, Project Consultants, Corporate Procurement Heads, Facility Managers, Admin Heads, HR/Workplace Teams, Developers and other decision-makers to identify upcoming projects and convert them into business opportunities.

Key Responsibilities1. Architect &

- Interior Designer (AID) Business

- Develop and maintain strong relationships with Architects, Interior Designers, Design Studios and Project Consultants.
- Build a robust network of new Architects and Interior Designers in the assigned territory.
- Identify upcoming residential, commercial, hospitality, office, healthcare and institutional projects.
- Understand project requirements and identify opportunities for mattresses, chairs, recliners, sofas, desks, workstations and other TSC products.
- Conduct regular meetings, presentations and product demonstrations for Architects and Interior Designers.
- Generate project leads through regular market visits, networking, references, events and industry associations.
- Develop an Architect/ID database and maintain regular engagement with key accounts.




- Track projects from the initial design/specification stage through procurement and final execution.
- Ensure The Sleep Company products are specified, shortlisted and included in project requirements wherever relevant.
- Coordinate with internal teams for samples, quotations, product specifications, commercial proposals and order execution.

2. Corporate & • Institutional Business
- Identify and develop new corporate and institutional accounts.
- Build relationships with Procurement, Purchase, Administration, Facility Management, HR, Workplace, Projects and Corporate Real Estate teams.
- Identify requirements for:
- Office Chairs
- Workstations & • Desks

- Height-Adjustable Desks
- Mattresses
- Recliners
- Sofas
- Wellness & • Ergonomic Solutions

- Employee Wellness / Gifting Solutions
- Target corporates, IT companies, banks, hotels, co-working spaces, facility management companies, developers and other institutions.
- Generate leads through cold calling, references, networking, site visits, events and existing customer relationships.
- Conduct client presentations and product demonstrations.
- Prepare commercial proposals and negotiate with customers within approved company guidelines.
- Drive opportunities from lead → meeting → requirement → quotation → negotiation → order → execution → payment.

3. Lead Generation & • Market Development
- Generate a consistent pipeline of qualified B2B opportunities.
- Conduct regular market visits to meet Architects, IDs, corporates and potential customers.
- Research new projects, commercial developments, office expansions, hotels and institutional requirements.
- Build a strong pipeline of new business as well as repeat business.
- Identify decision-makers and influencers within target accounts.
- Develop new accounts rather than relying only on existing relationships.
- Participate in exhibitions, networking events, architect meets and industry forums.

4. Project & • Account Management
- Take ownership of identified projects from lead generation until closure.
- Maintain regular follow-ups with clients and stakeholders.




- Coordinate internally with Sales, Marketing, Retail, Product, Operations, Finance and Supply Chain teams.
- Ensure timely quotations, samples, product information and commercial proposals.
- Monitor project timelines and ensure smooth order execution.
- Develop long-term relationships to generate repeat and referral business.

5.

Sales

Performance &

• Reporting
- Achieve monthly, quarterly and annual revenue and pipeline targets.
- Maintain accurate records of all leads, meetings, quotations and opportunities in the CRM.
- Submit regular Daily Sales Reports (DSR), weekly pipeline updates and monthly performance reports.
- Track:
- New Architect/ID additions
- Corporate accounts added
- Client meetings
- Qualified leads
- Project opportunities
- Quotations generated
- Pipeline value
- Conversion rate
- Revenue achieved
- Maintain a healthy pipeline sufficient to achieve assigned business targets.

Key Performance Indicators (KPIs)
- New Architect & • Interior Designer onboarding

- Number of qualified project leads generated
- Number of Corporate/Institutional accounts acquired
- Monthly sales achievement
- Sales pipeline value
- Project conversion rate
- Number of client meetings and site visits
- Number of quotations generated
- Average order value
- Repeat business and referrals
- CRM hygiene and reporting discipline

Qualifications & • Experience
- Bachelor’s degree in Business, Marketing, Sales or a related field.
- MBA or equivalent postgraduate qualification will be an advantage.
- 3–6 years of experience in B2B Sales / Business Development / Institutional Sales.
- Experience working with Architects, Interior Designers, Corporate Procurement, Facility Management or Project Sales is preferred.
- Experience in furniture, office solutions, mattresses, interiors, consumer products, real estate, building materials or related industries will be an advantage.
- Proven track record of generating leads and converting business opportunities.
- Strong relationship-building and networking skills.
- Excellent communication, presentation and negotiation skills.
- Strong commercial understanding and ability to negotiate effectively.
- Ability to identify decision-makers and influence purchase decisions.
- Strong follow-up and account-management skills.
- Comfortable with frequent market visits and client meetings.
- Strong analytical and problem-solving mindset.
- Result-oriented and highly self-motivated.

📌 Business Development Manager - Mumbai/Bangalore
🏢 The Sleep
📍 Mumbai