Business Development Manager ( Events )

The BDM – Events owns the regional Events Business Development function end to end — pre-event prospecting and outreach, on-ground lead management, post-event follow-up, meeting conversion, and pipeline progression through to closure. This is a revenue-accountable BD leadership role, not an event operations role: the mandate is measurable pipeline and business outcomes, delivered through a managed team.

Location : Mumbai/ Delhi NCR/ Bangalore.

Key Responsibilities

Pre-Event Business Development

- Own the regional pre-event BD strategy and execution
- Use event databases to identify target companies, accounts, personas and decision-makers
- Drive structured, multi-channel outbound calling, email, LinkedIn, and build personalised outreach for priority accounts
- Ensure adequate prospect coverage and engagement ahead of every event, in coordination with Marketing
- Drive pre-event meetings and pre-logins, and build account-level visibility into engagement and opportunity potential

During the Event

- Lead regional BD execution on-ground
- Ensure effective lead capture, real-time qualification (Hot / Warm / Cold) and accurate categorisation
- Personally engage senior decision-makers and high-value prospects
- Drive immediate follow-up and meetings wherever possible during the event

Post-Event Conversion

- Own the complete post-event follow-up process across Hot, Warm and Cold segments
- Build structured nurture journeys and drive meeting booking, confirmation and pre-login/login completion
- Track opportunity progression through the funnel and partner with Sales on qualified handovers, contributing directly to closure

Team Management





- Manage and mentor BDEs within the region; set daily, weekly and event-wise activity and outcome targets
- Run regular pipeline and performance reviews; coach on prospecting, messaging, qualification and follow-up
- Identify performance gaps, implement corrective actions and build a high-accountability, high-activity culture

Reporting & Analytics

- Maintain accurate regional dashboards and trackers across pre-event, event and post-event stages
- Track funnel movement from lead → meeting → login → opportunity → closure
- Analyse event-wise and regional performance, identify leakage points, and report forecasts to leadership

What We're Looking For

- 4–7 years in B2B Business Development, Inside Sales, Events-led BD or Demand Generation; team management experience preferred
- Strong outbound prospecting across cold calling, email, LinkedIn and multi-channel outreach
- Solid grasp of lead qualification and sales funnels; comfortable engaging senior decision-makers and CXOs
- Strong communication, negotiation and stakeholder-management skills; highly data-driven and target-oriented
- Strong CRM discipline and ability to operate in a fast-paced, high-accountability environment
- Background in commercial real estate, workplace, interiors, design-build, SaaS or similar B2B environments is a plus

Ideal Candidate

Someone who thinks “I don’t just generate leads, I build pipeline” — able to look at an event database and immediately know who to target, what to say, how to engage, how to secure the meeting, and how to move the chance forward.

Kindly share your updated CV to [email protected]

📌 Business Development Manager - Events (New Delhi)
🏢 Flipspaces
📍 New Delhi