Job Title: Business Development Executive – Franchise & SaaS Subscription Sales

Company: Chaspa Supermart Pvt. Ltd. – FOR YOU MART

Industry: Supermarket, Franchise Expansion & Retail SaaS Technology

Job Location: Odisha, India

Workplace Type: Field-based with regular travel

Employment Type: Full-Time

Compensation: ₹14,000–₹16,000 Fixed Salary + Performance-Based Incentive

Reporting To: Head – Business Development / Business Head

Job Summary:



FOR YOU MART is hiring a target-oriented Business Development Executive to support two major business verticals:

1. Expansion of FOR YOU MART supermarket franchises and outlets.
2. Subscription sales of the FOR YOU Team App to retail stores and other business customers.

The selected candidate will generate leads, conduct product and franchise presentations, provide live app demonstrations, qualify prospects, visit proposed locations, convert leads, collect authorised payments, onboard customers and maintain post-sale relationships. This is a field-sales and inside-sales role with separate targets for franchise conversion and software subscriptions.

Key Responsibilities:

1. Franchise Lead Generation and Conversion

- Generate franchise leads through calls, references, campaigns, market visits and business networks.
- Contact and qualify prospective franchise investors.
- Verify their investment capacity, proposed location, property availability and business interest.
- Present FOR YOU MART’s franchise model, investment requirements and project process.
- Arrange physical or online meetings with qualified investors.
- Conduct regular follow-ups and manage objections professionally.
- Coordinate proposals, KYC documentation, agreements and token payments.
- Achieve monthly franchise meeting, site-visit, proposal and conversion targets.
- Make only authorised commitments and avoid false ROI or income assurances.

2. FOR YOU Team App Subscription Sales

- Identify potential customers for the FOR YOU Team App, including:
- Supermarkets
- Kirana and grocery stores
- Retail chains
- Distributors
- Warehouses
- Restaurants and service businesses
- Other businesses requiring employee and operational management solutions
- Generate app-subscription leads through field visits, telephone calls, digital enquiries, referrals and local business networks.
- Understand the customer’s workforce, operational problems and software requirements.
- Recommend the appropriate subscription plan based on the customer’s business size and requirements.
- Explain subscription prices, features, limitations and payment terms transparently.
- Achieve monthly new-subscription and revenue targets.

3. App Demonstration

- Provide professional online and on-site demonstrations of the FOR YOU Team App.
- Demonstrate applicable modules such as:
- Employee attendance
- Task assignment and tracking
- KPI and performance management
- Career-growth scorecard
- Internal chat and communication
- Knowledge Hub and employee training
- Approval workflows
- Reports and dashboards
- Lead and expansion management
- Other available modules




- Customise each demonstration according to the customer’s business requirements.
- Clearly answer questions about features, pricing, implementation and support.
- Record customer feedback and feature requests in the CRM.
- Coordinate technical discussions with the product or development team when required.
- Never promise an unavailable feature or unauthorised customisation.

4. Customer Onboarding and Activation

- Collect customer KYC, business information and authorised subscription documents.
- Coordinate payment through approved company channels.
- Ensure the customer receives an official invoice or payment acknowledgement.
- Collect the required employee, department, designation and reporting-structure data.
- Coordinate account creation and initial system configuration.
- Help customers install the app and complete their first login.
- Provide basic administrator and employee training.
- Ensure successful account activation and initial adoption.
- Obtain customer confirmation after onboarding is completed.

5. Store-Customer Relationship Management

- Act as the primary business contact for assigned store and subscription customers.
- Maintain regular communication after subscription activation.
- Monitor whether customers are actively using the app.
- Support customers with basic usage-related questions.
- Record technical issues and forward them to the appropriate support team.
- Track every issue until resolution and communicate the status to the customer.
- Identify inactive or dissatisfied customers and take corrective action.
- Maintain professional relationships to improve retention and referrals.

6. Subscription Renewal and Upselling

- Maintain a complete list of active subscriptions and expiry dates.
- Contact customers before subscription expiry.
- Coordinate subscription renewal and payment collection.
- Identify opportunities to upgrade customers to higher plans or additional modules.
- Encourage satisfied customers to provide referrals and testimonials.
- Track customer retention, renewal and churn.
- Record the correct reason for every cancellation or non-renewal.

7. Location and Market Assessment

- Visit proposed franchise locations and collect accurate site information.
- Assess store area, frontage, visibility, road access, catchment, competition and market potential.
- Capture photographs, videos and GPS location.
- Submit complete site-assessment reports for approval.
- Identify high-potential towns, markets and business clusters for franchise and app-subscription sales.

8. CRM and Reporting Discipline

- Record every franchise and app lead in the FOR YOU Team CRM.
- Update calls, meetings, demonstrations, proposals, follow-ups and payments daily.
- Maintain separate pipelines for:
- Franchise leads
- App-subscription leads
- App demonstrations




- New subscriptions
- Customer onboarding
- Renewals
- Upselling
- Lost or inactive customers
- Submit daily activity, weekly pipeline and monthly performance reports.
- Record accurate reasons for every lost, rejected or inactive lead.
- Maintain complete transparency regarding leads, customer communication and payments.

Key Performance Indicators:

KPI Weightage

Franchise Leads, Meetings and Site Visits 15%

Franchise Proposal-to-Token Conversion 20%

App Qualified Leads and Demonstrations 15%

New App Subscriptions and Revenue 25%

Customer Activation and Onboarding 10%

Subscription Renewal and Customer Retention 10%

CRM Updating and Reporting Compliance 5%

Total 100%

The company may assign separate monthly targets for franchise conversion and app-subscription sales.

Candidate Requirements:

Education

- Graduate in Marketing, Business Administration, Commerce, IT or a related discipline.
- MBA/PGDM in Marketing or Sales will be an advantage.

Experience

- Minimum 2–4 years of experience in business development, B2B sales, SaaS/software sales, franchise sales, channel sales, retail expansion or field sales.
- Experience in HRMS, CRM, ERP, POS, mobile applications or business software sales will be preferred.
- Experience dealing with retail-store owners, business owners, franchise investors or SME customers will be an advantage.
- Candidates must be comfortable providing software demonstrations.

Required Skills

- Lead generation and qualification
- B2B and consultative selling
- SaaS or subscription sales
- Product demonstration
- Franchise and investment-based sales
- Customer onboarding and relationship management
- Renewal and upselling
- Objection handling and negotiation
- CRM and sales-pipeline management
- Basic knowledge of mobile and web applications
- Microsoft Excel and presentation skills
- Good communication in Odia and Hindi
- Working knowledge of English
- Willingness to travel extensively
- Two-wheeler and valid driving licence preferred

Ideal Candidate:

The ideal candidate should:

- Be confident while speaking with investors, retailers and business owners.
- Be able to demonstrate a mobile or web application clearly.
- Understand the customer’s operational problems before selling a subscription.
- Be persistent and disciplined in following up.
- Be comfortable with monthly sales and conversion targets.
- Maintain solid post-sale relationships.
- Be capable of managing both new sales and subscription renewals.
- Avoid false promises or unauthorised commitments.
- Update every customer interaction in the CRM.

Application Information Required:

Applicants should provide:

- Current designation and company
- Current and expected CTC
- Notice period
- Current location
- Total B2B or business-development experience
- Software/SaaS sales experience, if any
- Franchise or retail-expansion experience, if any
- Monthly sales target previously handled
- Number of product demonstrations conducted monthly
- Two-wheeler and driving-licence availability
- One example of a difficult customer successfully converted

📌 Business Development Executive (Bhubaneswar)
🏢 For You Mart
📍 Bhubaneswar