BTL Marketing Executive Company: V-Rich Natural Products Pvt. Ltd.

Location: Hyderabad

Employment Type: Full-Time

Experience: 1–3 Years

About V-Rich V-Rich Natural Products Pvt. Ltd. is a fast-growing dairy and healthy food brand focused on delivering fresh, high-quality, and trusted products directly to consumers.

We are building a strong on-ground presence through customer engagement, brand activations, sampling initiatives, and community-driven marketing activities.

Role Overview We are looking for an energetic and execution-focused BTL Marketing Executive to manage and support below-the-line marketing activities, on-ground promotions, brand activations, and local events.

The role requires strong coordination, communication, customer interaction, vendor management, and hands-on field execution skills.

Key Responsibilities

- Plan and execute BTL marketing campaigns and brand activations.
- Coordinate apartment activations, kiosks, sampling campaigns, and society events.
- Manage stalls, promoters, branding materials, and event setups.
- Drive customer engagement and product awareness through on-ground activities.
- Generate leads and support customer acquisition initiatives.
- Coordinate with Sales, Operations, and Customer Support teams for smooth execution.
- Track campaign performance and prepare daily/weekly reports.
- Monitor brand visibility and competitor activities across target locations.
- Coordinate with vendors and manage promotional materials.




- Ensure accurate customer data collection during events and activations.
- Support local marketing initiatives and community engagement programs.
- Ensure all activities are executed as per brand guidelines and timelines.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in BTL marketing, field marketing, events, or activations.
- Solid communication and interpersonal skills.
- Willingness to travel and work on-ground.
- Good coordination, execution, and problem-solving abilities.
- Basic knowledge of MS Excel / Google Sheets.
- Energetic, proactive, and result-oriented approach.
- Ability to work independently and manage multiple activities simultaneously.

Preferred Skills

- Experience in FMCG, D2C, dairy, food, or retail brands.
- Understanding of customer acquisition and local-area marketing.
- Experience handling promoters, vendors, stalls, and event setups.
- Ability to coordinate multiple campaigns and activities simultaneously.
- Strong understanding of customer engagement and on-ground brand activation.

- What We Offer

- Opportunity to work with a fast-growing D2C dairy and healthy food brand.
- Hands-on exposure to BTL marketing, field marketing, and consumer engagement.
- Opportunities for career growth in marketing and brand management.
- Dynamic and energetic work environment.
- Opportunity to work closely with Sales, Marketing, and Operations teams.

📌 BTL Executive (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad