– Branding & Product Development Specialist

Location: Kolkata, West Bengal.

Experience: 5–7 Years

Employment Type: Full-Time

Job Summary

We are looking for an experienced Branding & Product Development Specialist with 5–7 years of experience in branding, visual communication, product/textile design and market-oriented brand development. The candidate will work closely with weavers, artisans, cooperatives and MSMEs to develop market-ready products, strengthen brand identity and support national and international market positioning.

Key Responsibilities

- Product Development & Diversification: Work hands-on with weavers and artisan groups to assess existing products, quality and design variety, and develop new designs, product variants and use-cases using existing skills, looms and materials.
- Brand Discovery: Engage with HPPI, cooperatives and artisans to understand existing products, weaving traditions, motifs and market positioning, and identify branding and differentiation opportunities.
- Brand Development: Develop brand concepts, positioning and visual identity, including brand names, logos, typography, colour palettes, motifs, packaging concepts and product labels/tags reflecting Assamese heritage.
- Branding Toolkit: Create practical branding guidelines and reusable templates covering logo usage, packaging, social media, product catalogues and exhibition materials.
- Capacity Building: Conduct training workshops for cooperatives and artisans on brand usage, communication and implementation, with hands-on mentoring during rollout.
- Market Promotion:



Develop promotional materials for exhibitions and market events, and support digital brand presence, product storytelling and Local2Global positioning for national and international markets.
- Collaborate with artisan groups and stakeholders to ensure products and branding are commercially relevant while retaining their cultural identity.
- Monitor implementation of branding and product-development initiatives and provide recommendations for improvement.

Required Qualifications & Experience
- 5–7 years of relevant professional experience in branding, communication design, visual identity, product development or textile/product diversification.
- Proven experience in branding, communication design and visual identity development, supported by a strong design portfolio.
- Experience in product or textile design/diversification, preferably working with artisans, weavers or early-stage production groups.
- Prior experience with handloom, handicrafts, artisan collectives, MSMEs or rural enterprises will be preferred.
- Experience in packaging design, market-oriented branding and brand storytelling.
- Experience conducting training, workshops and capacity-building programmes for artisan/cooperative groups.

Key Skills Brand Strategy | Product Development | Textile/Handloom Design | Visual Identity | Graphic Design | Packaging Design | Brand Storytelling | Market Positioning | Social Media Branding | Artisan/Cooperative Engagement | Training & Capacity Building

Pay: ₹400,000.00 - ₹600,000.00 per year

Perks

- Provident Fund

Work Location: In person

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