Punekar Group is expanding into the cosmetics and beauty sector through a new consumer venture, The Beautè Project.

The venture is focused on building an affordable premium beauty brand for the next generation of Indian consumers, combining contemporary brand thinking with Indian beauty and wellness knowledge.

At this stage, we are building the core foundations of the venture across consumer research, category strategy, brand positioning, marketing, communication, social media and go-to-market planning.

Role Overview The Brand & Marketing Strategy Intern will work closely with the team at Punekar Group on the development of The Beautè Project’s brand, marketing strategy and digital presence.

The role combines market research, consumer insights, brand development, content, social media and marketing execution. The intern will contribute to understanding the target consumer, shaping how the brand is positioned and communicated, and supporting the execution of marketing initiatives.

This is a hands-on opportunity for someone who wants exposure to both the strategic and creative aspects of building a consumer brand, working across research, brand development, campaigns, content, social media and marketing projects.

Role & Responsibilities

- Market Research & Consumer Insights: Conduct structured research across beauty, skincare, cosmetics, wellness and Ayurveda; analyse consumers, competitors, emerging trends and market dynamics to identify relevant insights.
- Brand & Marketing Strategy: Support the development of brand positioning, consumer propositions, communication themes, marketing strategies and go-to-market initiatives.
- Content & Communication:



Develop content concepts, campaign ideas, social media themes and content calendars aligned with the brand’s positioning and target audience.
- Campaigns & Brand Activation: Support the planning and execution of campaigns, product launches, influencer collaborations, photoshoots and other brand-building initiatives.
- Social Media & Digital Marketing: Track relevant platforms, creators, formats and digital trends while contributing to the development of a consistent and differentiated online presence.
- Performance & Business Analysis: Monitor content and campaign performance, identify key learnings and assist in preparing internal reports, presentations and recommendations.
- Project & Stakeholder Coordination: Coordinate with designers, creators, influencers, vendors and other stakeholders to ensure timely execution and quality across projects.

Candidate Profile

We are looking for individuals who demonstrate structured thinking, commercial awareness, creative judgment and a strong bias towards execution.

- Academic Background: Master’s degree in Marketing, Management, Business Administration, Communications or a related discipline from a Tier-1 business school or leading institution.
- Strategic & Analytical Thinking: Ability to approach business and marketing problems systematically,



conduct structured research and translate observations into clear, actionable insights.
- Consumer & Brand Orientation: Strong interest in brands, consumer behaviour, cosmetics, lifestyle and digital culture, with an ability to understand what makes brands and communication relevant and distinctive.
- Communication & Collaboration: Excellent written and verbal communication skills, with the ability to present ideas clearly and collaborate effectively with creative and business stakeholders.
- Ownership & Execution: Takes initiative, works independently, pays close attention to detail and follows projects through from idea to execution.
- Learning Agility: Curious, commercially aware and comfortable working in an entrepreneurial environment where priorities can evolve and current challenges require quick learning.

Familiarity with Canva, CapCut, Instagram, LinkedIn, Meta Business Suite or other marketing and content toolswill be an advantage.

Who Should Apply?

If you are someone who notices why certain brands stand out, how consumers respond to different forms of communication, and how digital culture shapes purchasing behaviour, this role offers an opportunity to understand brand building and marketing beyond textbooks.

You will have the opportunity to contribute to a consumer venture at an early stage and gain exposure to research, strategy, branding, marketing, social media and execution.

Interested candidates may share their CV along with relevant proof of work, portfolio, social media pages or previous projects at:

[email protected]

📌 Brand & Marketing Strategy Intern (Pune)
🏢 Punekar Group
📍 Pune