Brand Marketing & Social Media Specialist / Executive – Hospitality

Company: Centre Point Group Enterprise

Primary Location: The Guwahati Address by Centre Point, Zoo Road, Guwahati, Assam

Additional Brand Responsibility: Resort Property, Kaziranga

Department: Brand Marketing / Marketing

Employment Type: Full-time

About The Role

We are looking for a creative, dynamic and hands-on Brand Marketing & Social Media professional to join our hospitality business and be based at The Guwahati Address by Centre Point, Guwahati, Zoo Road.

The role will primarily be responsible for brand marketing, social media management, content creation and digital brand presence for The Guwahati Address, while also supporting and managing the brand marketing requirements of one of our resort properties in Kaziranga.

This is not a pure graphic designing role. The ideal candidate should have a strong understanding of Assamese culture, hospitality marketing, brand communication, social media, content strategy, photography, videography, campaigns and audience engagement.

Graphic designing can be add on support day-to-day marketing requirements.

Key Responsibilities

1. Brand Marketing

- Develop and execute brand marketing initiatives for The Guwahati Address and the assigned Kaziranga resort.
- Build and strengthen the digital and offline brand presence of both properties.
- Develop creative marketing ideas and campaigns around hotel stays, F&B;, experiences, events, festivals, packages and special occasions.
- Understand each property's positioning, target audience and USP and convert these into effective marketing communication.
- Maintain consistency in brand identity, tone of voice, visual communication and overall brand presentation.
- Work closely with Hotel GMs, F&B;, Front Office and other operational teams to identify marketing opportunities.
- Develop campaigns that increase brand visibility, engagement and customer interest.
- Support the launch and promotion of recent products, experiences, menus, events and offers.

2. Social Media Management

- Take ownership of the social media presence of the assigned hospitality brands.
- Plan and maintain monthly and weekly social media content calendars.
- Manage Instagram, Facebook and other relevant digital platforms.
- Conceptualise and create engaging posts, Reels, Stories, short-form videos and other digital content.
- Stay updated with current social media trends, content formats and hospitality marketing trends.
- Develop content specifically suited to hotel, resort, F&B;, travel and lifestyle audiences.
- Monitor audience engagement, comments, messages and overall brand interaction.
- Analyse social media performance and prepare periodic reports with recommendations for improvement.

3. Content Creation & Storytelling





- Develop creative content around:
- Hotel rooms and suites
- Food & beverages
- Restaurants and cafés
- Resort experiences
- Guest experiences
- Events and celebrations
- Destination experiences
- Nature and local culture
- Staff and behind-the-scenes stories
- Seasonal and festive campaigns
- Convert everyday hotel and resort experiences into engaging stories for digital platforms.
- Develop creative concepts for Reels and short-form videos rather than relying only on static promotional posts.
- Ensure that content reflects the personality and positioning of each property.

4. Photography, Videography & Shoots

- Plan and coordinate regular photography and videography shoots at The Guwahati Address and the Kaziranga resort.
- Personally handle basic photography/videography wherever required.
- Coordinate with professional photographers, videographers, influencers and external agencies for larger shoots.
- Prepare shoot concepts, shot lists and content requirements.
- Ensure proper coverage of rooms, food, restaurants, experiences, events, property features and destination-based content.
- Travel to the Kaziranga property periodically as required for content creation and marketing activities.

5. Graphic Designing – Additional Responsibility

- Create day-to-day marketing creatives for social media and digital campaigns.
- Design promotional posts, Stories, banners, event creatives, offers and other marketing communication.
- Use tools such as Canva, Photoshop, Illustrator or equivalent software.
- Maintain brand consistency across all creatives.
- Coordinate with external designers/agencies for specialised or large-scale creative requirements.

6. Campaign & Promotional Activities

- Plan and execute digital campaigns for hotel and resort promotions.
- Develop campaigns for festivals, holidays, food promotions, stay packages, events and special experiences.
- Coordinate with the respective property teams to ensure campaigns are executed on time.
- Support influencer collaborations and relevant brand partnerships.
- Assist in developing promotional material for both properties.

7. Coordination & Execution

- Work closely with property leadership and operational teams to understand business priorities.
- Coordinate with F&B;, Front Office, Sales and other departments for marketing requirements.
- Manage multiple campaigns and content requirements simultaneously.




- Coordinate with external agencies, photographers, videographers, printers and other creative partners.
- Ensure that all marketing communication is completed within agreed timelines.

What We Are Looking For

- Graduate/Diploma in Marketing, Mass Communication, Digital Marketing, Advertising, Hospitality Management or a related field.
- 2–5 years of relevant experience in brand marketing, social media, digital marketing, content creation or hospitality marketing.
- Experience in hotels, resorts, restaurants, cafés, travel, tourism, lifestyle or premium consumer brands will be preferred.
- Strong understanding of hospitality branding and social media marketing.
- Good understanding of Instagram, Facebook, Reels, Stories and short-form video content.
- Strong creative thinking and visual storytelling ability.
- Hands-on experience in photography/video shoots and content production.
- Basic to good knowledge of Canva, Photoshop, Illustrator or similar design tools.
- Strong written and verbal communication skills.
- Ability to independently conceptualise content and campaigns.
- Good coordination and project management skills.
- Willingness to travel to Kaziranga and other locations for marketing activities and shoots when required.

Key Skills Brand Marketing | Hospitality Marketing | Social Media Management | Content Strategy | Content Creation | Instagram Marketing | Reels | Photography | Videography | Brand Communication | Digital Marketing | Campaign Management |Canva | Photoshop | Influencer Marketing

What You Will Do

This role will combine strategy + creativity + execution.

You will be expected to:

Think like a Brand Marketer → Create like a Content Creator → Execute like a Social Media Manager → Capture like a Photographer/Videographer → Design when required.

The ideal candidate should be someone who can look at a hotel or resort and identify what story should be told, who should see it, how it should be presented and how it can be converted into engaging digital content.

Additional Information The position will be primarily based at The Guwahati Address by Centre Point, Guwahati, with additional responsibility for the brand marketing and content requirements of an assigned resort property in Kaziranga.

Travel to Kaziranga and other locations will be required periodically depending on marketing campaigns, shoots, events and business requirements.

Candidates with a strong portfolio of hospitality, travel, F&B;, lifestyle or destination-based social media work are encouraged to apply via Indeed or email the resume on [email protected]

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits

- Food provided
- Health insurance
- Paid time off

Work Location: In person

📌 Brand Marketing & Social Media Specialist / Executive – Hospitality Industry (Guwahati)
🏢 The Shillong Address
📍 Guwahati