Brand Manager

Domnic Lewis has been mandated to hire for Brand Manager

Location- Kurla, Mumbai

Department- Marketing

Reporting To- Category Manager – Marketing

Travel Requirement- Low

Role Overview

The Brand Manager will be responsible for driving brand growth by developing and executing integrated marketing strategies, leading consumer-centric initiatives, and delivering business objectives across channels. The role requires strong expertise in brand management, media planning, digital marketing, omni-channel activations, consumer insights, and cross-functional stakeholder management.

As an Individual Contributor, the incumbent will play a key role in building brand equity, driving market share growth, monitoring business performance, and executing impactful marketing campaigns that support both short-term and long-term business objectives.

Key Responsibilities

Business Planning & Performance Management

- Develop and execute annual and quarterly brand plans aligned with business objectives.

- Drive achievement of sales, market share, and profitability targets for assigned brands.

- Monitor brand health metrics, market performance, consumer trends, and offtake data to optimize business planning.

- Track category and competitive performance and recommend corrective actions where required.

- Support development and implementation of promotional initiatives and growth strategies.

Brand Strategy & Marketing Execution

- Develop and implement comprehensive marketing plans to address short-term and long-term brand requirements.

- Create and execute integrated 360° marketing campaigns across traditional, digital, and shopper touchpoints.





- Lead communication strategy development and ensure consistent brand messaging across channels.

- Drive omni-channel marketing activations across General Trade (GT), Modern Trade (MT), and E-commerce platforms.

- Manage agency partners including creative, media, research, and activation agencies to ensure timely and effective campaign execution.

Digital & Media Management

- Plan and execute digital marketing campaigns to enhance brand visibility, engagement, and conversion.

- Collaborate with media agencies on media planning, optimization, and performance tracking.

- Monitor campaign effectiveness and ROI through relevant performance metrics and analytics.

Consumer & Market Insights

- Generate actionable consumer, category, and market insights to strengthen brand strategy.

- Lead consumer research initiatives and leverage findings to improve communication and innovation pipelines.

- Identify emerging market trends and competitive opportunities to drive business growth.

- Partner with sales and customer-facing teams to understand market dynamics and brand performance.

Cross-Functional Collaboration

- Work closely with Sales, Consumer Insights, Analytics, Finance, Supply Chain, Packaging, Legal, R&D;, and Innovation teams to ensure seamless execution of brand initiatives.

- Coordinate with regional sales teams and key account stakeholders to support achievement of business objectives.





- Ensure alignment across functions for product launches, campaigns, and promotional activities.

Leadership & Ownership

- Independently manage assigned brand responsibilities and drive execution excellence.

- Demonstrate robust project management, planning, and stakeholder management capabilities.

- Take ownership of brand-building initiatives and continuously identify opportunities for growth and innovation.

Key Stakeholders

Internal

- Sales Team

- Analytics Team

- Consumer Insights Team

- Media & PR Team

- R&D; and Innovation Team

- Finance, Supply Chain, Packaging, and Legal Teams

External

- Creative Agencies

- Media Agencies

- Trade Activation Agencies

- Market Research Agencies

- Customers, Trade Partners, and Shoppers

Qualifications

- Full-time MBA in Marketing from a reputed/premier B-School.

Experience

- 4–7 years of experience in FMCG, Personal Care, Skin & Beauty, Baby Care, or OTC categories.

- Strong exposure to omni-channel activations across GT, MT, and E-commerce channels.

- Experience in media planning and digital campaign management.

- Proven track record of building and executing integrated marketing campaigns.

- Experience in consumer insight generation and brand strategy development.

Desired Competencies

- Strong analytical and problem-solving skills.

- Strategic thinking and business acumen.

- Excellent communication and presentation skills.

- Stakeholder management and collaboration abilities.

- Strong planning, execution, and project management skills.

- Ability to work independently and drive outcomes in a dynamic environment.

📌 Brand Manager (Mumbai)
🏢 Piramal Group
📍 Mumbai