Company Description Paras Spices, originally founded as Paras Enterprises in 1982, was established to meet the demand for high-quality spices in India. Over the years, the company has evolved from a modest operation into one of the country’s most advanced spice processing units. Today, Paras Spices is recognized as a leading Indian supplier to major global food companies.

The organization is committed to maintaining strict quality standards, innovation in processing, and consistent supply. Team members join a business with a strong heritage, a growing international presence, and a focus on excellence in the food industry.

Role Description The Brand Manager role is a full-time, on-site position based in Gurugram / Ludhiana

Brand: Orika - Paras Spices

Location: Gurgaon / Ludhiana | Type: Full-time

Roles and Responsibilities : Build the Brand

You’ll shape how the brand shows up in the world—from its positioning and personality to the stories we tell and the space we want to own.

- Define the brand’s identity, voice, and positioning.
- Turn consumer insights into explicit, differentiated brand ideas.
- Be clear about what the brand stands for—and what it doesn’t.
- Work closely with creative, product, and category teams on packaging, design, and product briefs.

Own the Business :

- You’ll be responsible for the business behind the brand.
- Drive pricing, promotions, and discount strategy.
- Work with Finance on unit economics, AOP, and monthly business reviews.
- Identify the biggest growth opportunities and put resources behind the ones that can actually move the needle.

Build Products & Categories We want someone who thinks beyond campaigns and is excited about building what comes next.





- Take new products from the first idea and brief all the way to the shelf.
- Spot gaps in the category and turn them into meaningful product opportunities.
- Build and manage the portfolio—knowing what to build, what to scale, and what isn’t working.

Take the Brand to Market

- You’ll work closely with Growth and Performance to turn the brand into a real business.
- Drive acquisition, retention, and repeat through strong brand and growth thinking.
- Shape how the brand shows up across marketplaces, D2C, and emerging channels.
- Lead campaign and content thinking while making sure every consumer touchpoint feels consistent and purposeful.

Stay Close to the Consumer

- You should be curious about why people buy, what they want next, and where the market is heading.
- Use both qualitative and quantitative consumer insights to make decisions.
- Keep a close eye on competitors, trends, and category shifts.
- Use data to decide what to do next—not just to explain what happened.

Who You Are

- 8–12 years of experience in brand management, ideally across FMCG, D2C, or consumer startups.
- You’ve built or scaled a brand, rather than simply managed an established one.
- You have a strong creative instinct, but you’re equally comfortable talking numbers, margins, and growth.
- You’ve worked across brand, product, marketing, and growth and understand how they come together.
- You’re comfortable having honest conversations when something isn’t working.
- You can write a sharp creative brief just as comfortably as you can build a business case.
- You’re a hands-on builder who takes ownership, moves fast, and doesn’t wait for someone to tell you what to do.
- You communicate clearly, challenge thinking when needed, and can bring different teams together around a common goal.

📌 Brand Manager (Gurugram)
🏢 Paras Spices
📍 Gurugram