Company Description:

SmartStay is a growing hospitality company focused on professionally managed serviced apartments, vacation rentals, and long-stay accommodation.

We operate properties across Bangalore, Hubli, and are in the process of expanding into new markets, serving a mix of leisure travellers, families, business travellers, corporate clients and long-stay guests.

Our vision is to build SmartStay into a modern, trusted hospitality brand that combines the space, comfort and flexibility of a home with the consistency and professionalism of a hotel. As SmartStay continues to grow, we have built a strong foundation across operations, reservations and property management.

Now, we're looking to build our marketing function.

The Role:

We are looking for a Brand & Marketing Lead to join SmartStay’s growing team and take ownership of building and executing our marketing function across all locations.

This is a hands-on, high-ownership role working directly with management to build and execute SmartStay's marketing across brand, digital marketing, social media, content, property marketing, campaigns, customer acquisition, and corporate marketing. You will initially have no direct reports but will take ownership of marketing initiatives and coordinate with external specialists, freelancers, agencies, and creative partners where required.

You will take initiatives from strategy and creative development through execution, distribution, and measurement, while helping shape how SmartStay is positioned, presented, and experienced across customer touchpoints.

You are not expected to personally perform every specialist marketing function. You are expected to understand the broader marketing picture, take ownership, manage execution, and know when specialist support is required.

This is an opportunity to join SmartStay at an important stage of its growth and play a direct role in building the foundations of a professional marketing function that can scale with the business.

Why Join SmartStay?

- Build from the ground up - Play a direct role in building SmartStay's brand and marketing function from scratch.
- Real ownership - Take ownership of the brand, campaigns, content and digital presence
- Shape a growing brand - Help define how SmartStay looks, sounds and positions itself
- Work across the full marketing spectrum - Gain hands-on exposure to brand, digital marketing, social media, content, hospitality, OTAs, B2B and growth.
- Build something that scales - Create the processes, systems, assets, and foundations that will eventually grow into a full-fledged marketing team.

Key Responsibilities:

Brand & Marketing

- Own and maintain SmartStay’s brand identity and ensure consistent presentation across all channels and materials.
- Ensure consistent use of brand guidelines, visual identity, typography, colours, messaging, and tone of voice.
- Develop and maintain branded templates, marketing assets, and reusable creative resources.
- Help strengthen SmartStay’s brand positioning and identify opportunities to improve how the brand is presented to customers.
- Ensure properties and customer touchpoints are presented consistently and to a professional standard

Digital & Performance Marketing

- Manage SmartStay's digital marketing presence across relevant platforms
- Plan, coordinate, and manage Google and Meta advertising campaigns in line with business and customer acquisition objectives.
- Support website content, landing pages, SEO, Google Business Profile and overall search visibility




- Monitor campaign and channel performance and identify opportunities for improvement
- Coordinate with external specialists, agencies, or freelancers where specialist expertise is required

Social Media & Content

- Develop and maintain SmartStay's social media content calendar
- Create, publish, and manage content across Instagram, Facebook, LinkedIn, and other relevant platforms
- Create and edit Reels, short-form videos, property showcases, stories, promotional creatives, and other marketing content
- Identify relevant trends, local opportunities, and content ideas that can strengthen SmartStay’s visibility and customer engagement
- Monitor social media performance, engagement, and content effectiveness.

Property, OTA & Local Marketing

- Own the marketing presentation of SmartStay properties across Airbnb, MakeMyTrip, Goibibo, Agoda, Cleartrip, Google and direct channels
- Review and continuously improve property titles, descriptions, photography, amenities, and visual presentation
- Coordinate property photography, videography, content production, and related creative requirements
- Develop property-specific marketing campaigns, promotions, and marketing material
- Work closely with Reservations & Revenue team to identify opportunities to improve visibility, enquiries, conversions, and bookings
- Ensure property information, pricing-related marketing content, and promotional information remain accurate and up to date

Campaigns, Corporate & Customer Acquisition

- Plan and execute campaigns for new property launches, seasonal periods, holidays, long stays, corporate accommodation, and special promotions
- Develop campaign concepts, messaging, creative requirements, target audiences and distribution plans
- Coordinate campaign execution across social media, digital advertising, OTAs, WhatsApp, email, and other relevant channels
- Develop brochures, presentations, property decks, flyers, digital creatives, and other marketing collateral.
- Develop corporate and B2B marketing materials and support lead-generation initiatives for corporate and long-stay business.
- Develop and execute relevant email, WhatsApp, partnership, influencer, and local marketing initiatives.
- Coordinate with photographers, designers, videographers, printers, agencies, freelancers, and other external partners as required.

Analytics, Research & Marketing Operations

- Conduct market, competitor, and customer research across relevant markets and customer segments
- Monitor competitor positioning, pricing, promotions, content, and digital presence
- Track website, social media, advertising, campaign, lead-generation, enquiry, conversion, and direct-booking performance
- Prepare regular marketing performance reports and identify trends, opportunities, and areas for improvement.
- Test, measure, and continuously improve marketing initiatives based on performance and guest insights.
- Maintain SmartStay’s marketing calendar, content calendar, asset library, and marketing information.
- Build and maintain organized marketing processes, workflows, and reusable systems.




- Coordinate marketing requirements across properties and departments.
- Take ownership of marketing projects from initial brief through execution, measurement, and completion.

What Success Looks Like In your first 6–12 months, you will help SmartStay:

- Establish a consistent and professional brand identity across all customer-facing channels and property touchpoints.
- Build a structured and sustainable social media and content engine for the brand and individual properties.
- Improve the quality, consistency, and conversion potential of SmartStay’s property listings across OTAs and direct channels.
- Launch and continuously improve digital marketing campaigns focused on enquiries, bookings, customer acquisition, and revenue contribution.
- Build repeatable marketing processes, calendars, templates, asset libraries, and workflows that can scale as SmartStay expands.
- Develop effective marketing initiatives for property launches, seasonal demand, long stays, and corporate/B2B business.
- Establish clear marketing reporting and use data, guest insights, and market feedback to continuously improve performance

Qualifications

Must Have

- 2–5 years of relevant experience in marketing, digital marketing, brand management, content, social media, or a related role.
- Strong written and spoken English communication skills, with the ability to write clear, professional, and engaging marketing copy.
- Hands-on experience planning, creating, publishing, and managing social media and digital marketing content.
- Strong visual sense and practical proficiency in Canva and familiarity with CapCut or similar short-form video/content creation tools.
- Ability to create and edit basic marketing creatives, social media content, short-form videos, presentations, and other marketing materials independently.
- Strong organizational and project management skills, with the ability to manage multiple priorities and initiatives simultaneously.
- Demonstrated ability to work independently, take ownership, and drive projects from concept through execution.
- Commercial mindset with an understanding of how marketing contributes to enquiries, leads, bookings, customer acquisition, and revenue.
- Robust attention to detail and a high standard for brand presentation, content quality, and customer-facing communication.
- Comfortable working with technology and learning new platforms, tools, and marketing systems quickly.
- Basic understanding of marketing analytics, performance metrics, and campaign reporting.
- Portfolio or work samples are required, demonstrating previous work in marketing, social media, content, branding, campaigns, or related areas.

Strong Advantage:

Experience in any of the following will be an advantage:

- Hospitality, hotels, serviced apartments, travel, real estate, F&B;, lifestyle, or related industries
- Google Ads and Meta Ads, including campaign setup, management, and performance optimization.
- SEO, Google Business Profile, website/CMS management, and search marketing
- Airbnb, MakeMyTrip, Goibibo, Agoda, Cleartrip, or other OTAs
- Property marketing and hospitality content creation
- Photography, videography, and short-form video production
- Email and WhatsApp marketing, CRM, or marketing automation
- Corporate / B2B marketing and lead generation
- Influencer, partnership, or local marketing
- Experience working with designers, photographers, agencies, freelancers, and other external creative partners
- Experience managing marketing budgets, vendors, or external agencies

📌 Brand & Marketing Lead (Bengaluru)
🏢 SmartStay
📍 Bengaluru