01 Oct
|
Recruvento
|
Bengaluru
01 Oct
Recruvento
Bengaluru
Hiring for our Client | Brand Manager
Location: Ulsoor, Bengaluru
Employment Type: Full-time
Experience: 6+ Years
CTC: Up to ₹15 LPA
We are hiring a Brand Manager for one of our clients in the health and wellness sector.
Role Overview
Own how our company looks, sounds and feels everywhere a consumer meets it be it ad visuals, messaging, tone of voice, community character, events or creators. Basically, build a strong top of the funnel, brand searches, awareness and perception.
Why This Role Exists
We have demand, traffic, and products that work. What determines how easily that demand keeps growing is whether people recognise, understand, and trust our company before they ever see a performance ad. This role exists to build that recognition deliberately so every visual, message, and interaction adds up to a brand people already know, long before they hit our funnel.
Must have skill
- Experience in brand management, brand marketing or brand strategy, ideally within a D2C or consumer-facing company
- Sharp eye for consistency and quality across visual identity, tone and messaging
- Have led IPs and top-of-funnel and brand search aspects
Good to have skill
Robust understanding of brand positioning, differentiation and consumer psychology
Who You Will Handle
You'll lead and oversee a team of 10+ across:
- Creative Strategist(s)
- Social Media Team
- Influencer & Community Team
- Designers & Editors Team
- From Day One
- Things you'll be looking after as soon as you join:
- Product Campaigns
- Podcast Creation
- Brand Strategy
- GTM Perception
Scope of Work
Strengthen our company position as the leader in India's longevity category Build a strong top of the funnel and consumer perception Own visual and communication direction across all channels, PR and creative outputs Take care of cross-functional brand consistency Achieve a 20% yearly rise in share of voice across digital and earned channels Drive Instagram growth of 12–20% month-on-month Kickstart YouTube growth, perception-building and strategy Grow owned community channels and the creator network Ensure cohesive messaging across website, Amazon, paid ads and socials for every launch Implement processes that reduce creative and approval delays Oversee production of videos, graphics, educational content and posts, maintaining top-tier quality Conceptualise, plan and run major brand campaigns and IPs across the year product launches, category-building moments and seasonal pushes Host monthly interactive sessions, expert talks, brand events and community-driven initiatives
What Success Looks Like (First 3–6 Months)
- Quantitative
- Top-of-funnel visibly strengthens more people recognise Decode Age before they're ever targeted with a performance ad
- Measurable increase in branded search volume and direct/organic traffic
- Qualitative
- A brand guideline that's documented, adopted, and actively used across every function
- Visible consistency across ad creatives, packaging, PR, and partnerships
- Building a strong team structure
📌 Brand Manager (Bengaluru)
🏢 Recruvento
📍 Bengaluru