Brand Manager – Consumer & Start-up Brands

Brand Strategy | Campaign Planning | Integrated Marketing

Who We Are

We are an established marketing organization, operational since 2009, with a team of 100 professionals. We work with consumer and start-up brands to build brands, create demand and drive business growth through integrated marketing.

Our strength lies in bringing together strategy, creativity and execution across digital, social, performance, content, design, SEO, influencer, events and other marketing disciplines.

About the Role

We are looking for a Brand Manager with 3–5 years of experience who can think strategically and drive execution.

The role involves understanding the brand, consumer and business objectives, developing brand and campaign strategies, and working with specialist teams to bring those strategies to life.

The Brand Manager will act as the bridge between the client, strategy and execution teams, ensuring that all marketing activities work together towards a common brand and business objective.

Key Responsibilities

1. Brand & Marketing Strategy

- Understand the brand, consumer, category and competitive landscape.
- Develop brand positioning, messaging and marketing strategies.
- Create annual, quarterly and campaign-level marketing plans.
- Identify consumer insights, opportunities and growth levers.

2. Campaign Planning

- Develop integrated campaign concepts and communication strategies.
- Define campaign objectives, audiences, key messages, channels and deliverables.
- Develop clear briefs for creative and specialist teams.
- Ensure consistency across all consumer touchpoints.

3. Cross-functional Execution

Work closely with and coordinate:

- Design & Creative
- Copywriting & Content
- Social Media
- Performance Marketing
- SEO
- Influencer/Creator Marketing
- Events & Activations
- Digital / E-commerce
- Drive campaigns from brief → execution → measurement → learning.
- Review outputs and ensure they are aligned with the brand strategy.

4. Client & Founder Management





- Work closely with founders and senior client stakeholders.
- Present brand strategies, campaign ideas and marketing plans.
- Understand business challenges and translate them into marketing opportunities.
- Act as the brand custodian for assigned accounts.

5. Performance & Learning

- Work with specialist teams to track campaign performance.
- Understand metrics such as engagement, reach, CAC, ROAS, conversion and retention.
- Use data and consumer insights to improve future campaigns and marketing plans.

Key Requirements

- 3–5 years of relevant experience in Brand Management, Marketing, Strategy, Integrated Campaigns or Account Planning.
- Experience with consumer brands, D2C, FMCG, retail, lifestyle or start-ups preferred.
- Agency experience is an advantage.
- Strong understanding of brand building, consumer marketing and integrated campaigns.
- Working knowledge of digital, social media, content, performance marketing, SEO, influencer marketing and events.
- Strong communication, presentation and project management skills.
- Ability to manage multiple teams, campaigns and priorities.
- Strategic thinker with strong execution orientation.
- Comfortable working in a fast-paced agency/start-up workplace.

What We Are Looking For

Someone who can

Understand the brand → Understand the consumer → Develop the strategy → Build the campaign → Brief the teams → Drive execution → Measure → Learn.

The ideal candidate is not just a campaign coordinator or social media manager, but someone who can sit at the intersection of Brand Strategy, Consumer Insight, Creativity and Execution.

Other Requirements

- Based in Bangalore.
- Willingness to travel when required.
- Comfortable working directly with founders and senior client stakeholders.

What Success Looks Like

- Strong and actionable brand strategies.
- Effective integrated campaigns.
- High-quality execution across specialist teams.
- Strong client/founder relationships.
- Measurable contribution to brand growth and business objectives.

Think you have what it takes to build brands and turn ideas into impactful campaigns?

Apply Now!!

📌 Brand Manager – Consumer & Start-up Brands (Bengaluru)
🏢 Eduxhire
📍 Bengaluru