01 Oct
|
Maxxgro Agrology
|
Gurugram
01 Oct
Maxxgro Agrology
Gurugram
About Us: MaxxGro Agrology Limited, headquartered in Gurugram and established in 2018, is a fast-growing and ambitious Agri & Consumer-focused organisation building a strong portfolio of products and brands across the agriculture and crop protection space.
With a clear focus on innovation, quality and sustainable growth, MaxxGro has rapidly expanded its business with 250+ products, 500+ business partnerships and a growing PAN-India presence. The company is now entering its next phase of growth, with a strong focus on product innovation, manufacturing, R&D; and building differentiated brands that create meaningful value for customers and farmers.
Role Overview: We are looking for a Brand Manager to lead Maxx Gro's Corporate and Product branding initiatives and strengthen the company's market presence across the Agri Inputs/Agrochemical segment.
This is a brand-building role, ideal for professionals from Agrochemicals, Agri Inputs, FMCG, Consumer Brands, or other product-driven industries who have a strong understanding of consumer/customer behaviour, product positioning and integrated marketing.
Key Responsibilities
- Develop and execute Corporate and Product Brand Strategies aligned with business objectives.
- Build strong product positioning, brand propositions, USPs and communication platforms.
- Lead new product launches, re-launches and product lifecycle management.
- Own packaging strategy, design and communication across the product portfolio.
- Drive digital & social media, content strategy and digital brand campaigns.
- Plan and execute ATL, BTL, activations, events, exhibitions and market campaigns.
- Develop dealer/channel communication and impactful sales & marketing collateral.
- Strengthen corporate branding and internal/team branding across offices, events and employee touchpoints.
- Conduct market, customer/farmer and competitor insights to identify growth opportunities.
- Work closely with Sales, Product, Technical and Business teams to translate insights into brand initiatives.
- Lead Brand/Marketing team members and manage creative, digital, media and packaging agencies.
- Track brand performance, campaign effectiveness, marketing spends and ROI.
Candidate Profile
- MBA/PGDM in Marketing. Agriculture/Life Sciences background will be an advantage.
- 8-12 years of experience in Brand/Product Marketing., preferably from Agrochemicals, Seeds, Fertilizers FMCG, Consumer Durables, Retail, Agri Inputs, or other product/consumer-focused industries are encouraged to apply.
- Strong experience in brand building, product positioning, packaging and integrated marketing.
- Good understanding of digital marketing and social media.
- Experience in managing teams and external agencies.
- Willingness to travel as required.
Why Maxx Gro? We believe great brands are built by excellent people. At Maxx Gro, you will get the opportunity to work closely with leadership, own meaningful projects, build brands from the ground up and see your ideas translate into real business impact.
- Great Place to Work Certified organisation
- 5-Day Working culture
- Free Lunch for employees
- Collaborative and people-first work culture
- High-growth environment with strong learning and career opportunities
- Direct visibility and interaction with senior leadership
- Multiple employee benefits and engagement initiatives
If you are someone who loves building brands, challenging the conventional and turning ideas into impact, Maxx Gro could be the place for your next big career move.**
📌 Brand Manager (Gurugram)
🏢 Maxxgro Agrology
📍 Gurugram