Job Summary:The Brand Head will be responsible for developing and executing comprehensive PR and digital marketing strategies to enhance brand visibility and engagement. This role involves leading a team, managing campaigns, and collaborating with various stakeholders to drive brand growth and reputation.
Key Responsibilities:
- Develop and implement PR and digital marketing strategies
- Manage and lead the marketing team to achieve brand objectives
- Oversee the creation of engaging content for various platforms
- Build and maintain relationships with media and influencers
- Analyze market trends and adjust strategies accordingly
- Monitor and report on the effectiveness of marketing campaigns
- Collaborate with cross-functional teams to ensure brand consistency
Qualifications:
- Bachelor's/ Master degree in Marketing, Communications,
or related field
- Minimum of 13 years of experience in PR and digital marketing
- Proven track record in brand management and strategy development
- Experience in the healthcare industry is a plus
- Strong leadership skills and ability to work in a team environment
Skills:
- Robust understanding of digital marketing strategies
- Excellent communication and interpersonal skills
- Proficiency in PR management and media relations
- Experience with brand management and positioning
- Analytical skills to measure campaign effectiveness
- Leadership and team management abilities
- Creative thinking and problem-solving skills
Location: Pune
6 days work (WFO)
📌 Brand Head - PR & Digital - Mktg (Pune)
🏢 Aditya Birla Health Services Pvt
📍 Pune
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