Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India’s next generation of better-for-you sodas with real health benefits. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” by combining 6g of prebiotic fiber for gut health with zero added sugar, no preservatives, and no artificial colors, in low-calorie 250ml slim cans. Naturally sweetened with monk fruit, Bubz is designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts who want smarter choices without sacrificing taste or experience. The brand currently offers four flavors—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—and focuses on D2C, quick commerce, and modern trade channels. Bubz aims to make functional beverages mainstream in India by offering sodas that feel cool, social, and aspirational, without compromises or gimmicks.

Role Description This is a full-time, on-site Brand Executive role based in Mumbai.

The Brand

Executive will support end-to-end brand management, including executing brand strategy, assisting in campaign planning, and ensuring consistent brand messaging across all consumer touchpoints. Day-to-day responsibilities include coordinating with agencies and internal teams, managing brand assets and packaging updates, and monitoring brand presence across D2C, quick commerce, and modern trade platforms.



The role involves conducting market and consumer research, tracking competitor activity, and analyzing campaign performance to generate actionable insights.

The Brand

Executive will also help plan and execute on-ground activations, collaborations, and content initiatives that strengthen brand awareness and engagement.

Qualifications

- Candidates should possess skills in Brand Strategy and Brand Management to support positioning, portfolio planning, and cohesive brand execution.
- Candidates should possess skills in Brand Marketing and Communication to drive campaigns, content, and consistent messaging across channels.
- Candidates should possess skills in Market Research to gather consumer insights, track trends, and inform brand and marketing decisions.
- Relevant experience in FMCG or beverages, particularly with youth or lifestyle brands, is beneficial.
- Robust analytical abilities, proficiency with basic marketing and analytics tools, and comfort working with performance data are preferred.
- A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; prior experience in brand or marketing roles is an advantage.
- Ability to collaborate with cross-functional teams, manage multiple projects, and maintain attention to detail in a fast-paced environment is important.

📌 Brand Executive (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai