SAB.EK is looking for a hands-on marketer who can build a brand both online and in the real world.

We’re looking for someone who understands content, social media, digital marketing, e-commerce and events — and can bring all of these together to grow a young, culture-led jewellery brand.

This isn't a role where you simply manage a social media calendar.

We want someone who can spot an prospect, develop an idea, execute it, drive traffic, create content around it and understand what the numbers are telling us.

WHAT YOU'LL OWN

- DIGITAL & SOCIAL MEDIA

- Own SAB.EK's presence across Instagram and other relevant platforms
- Develop and execute the monthly content calendar
- Ideate Reels, posts, stories, campaigns and social-first content
- Stay on top of trends, internet culture, music, fashion, gaming and youth culture
- Write basic scripts, captions and content briefs
- Coordinate and participate in content shoots
- Create/edit basic social content using Canva, CapCut, Adobe or similar tools
- Work with creators, influencers, photographers, videographers and agencies
- Track social performance and continuously improve content

- WEBSITE & E-COMMERCE GROWTH

Our website is evolving into a full e-commerce platform, and you'll play a key role in driving its growth.

You'll be responsible for

- Driving website traffic, online discovery and customer acquisition
- Planning and executing digital campaigns to generate online visits and sales
- Managing and optimising Meta Ads and other performance marketing channels
- Monitoring website analytics, traffic sources, user behaviour and conversions
- Tracking key metrics such as sessions, engagement, conversion rate, CAC, ROAS and revenue
- Identifying opportunities to improve the online customer journey and conversion
- Supporting product launches,



offers and campaigns across the website
- Working with the website/e-commerce team to ensure products, campaigns and content are optimised for online sales
- Using data and analytics to understand what's working and where we need to improve

We want someone who understands that likes and followers are not the end goal — traffic, customers and revenue matter.
- EVENTS, EXHIBITIONS & BRAND ACTIVATIONS A major part of the role will be taking SAB.EK offline.

You'll identify and execute opportunities across:
- College festivals
- Music festivals and concerts
- Exhibitions
- Pop-ups and flea markets
- Fashion and design events
- Nightlife and cultural events
- Comic conventions
- Brand collaborations
- Community events

You'll own the process from:

Opportunity → Outreach → Negotiation → Planning → Execution → Content → Measurement

This includes coordinating with organisers, vendors, fabricators, agencies, creators and internal teams to make sure every activation is executed well.

You'll also be expected to measure the outcome — footfall, leads, sales, engagement, content generated and other relevant metrics.

- CAMPAIGNS & BRAND BUILDING

- Develop ideas for product launches, campaigns and cultural moments
- Build campaigns that connect content + digital + events + community + sales
- Identify collaboration opportunities with creators, artists, communities and other brands




- Help establish SAB.EK's distinctive voice and visual identity
- Find creative ways to put the brand into conversations around music, fashion, youth culture, gaming and nightlife
- Build an engaged community around the brand

Qualifications

Experience: 3-5 years

We're looking for someone who has worked across digital marketing, social media, content, e-commerce, brand marketing or events — ideally a combination of these.

You should

- Understand Instagram and digital culture instinctively
- Have a strong content and visual sense
- Be comfortable coming up with ideas and executing them
- Understand Meta Ads and performance marketing
- Have hands-on experience with Google Analytics / GA4 or similar analytics tools
- Understand website traffic, funnels, conversion and basic e-commerce metrics
- Be comfortable working with creators, influencers, agencies and vendors
- Be able to create or coordinate basic content
- Be organised and comfortable managing multiple projects simultaneously
- Be proactive about finding opportunities rather than waiting for briefs
- Be comfortable working on-ground at events and travelling when required
- Be comfortable working weekends when an event/activation requires it

Experience in jewellery, fashion, lifestyle, D2C, e-commerce, entertainment, events or youth-focused brands is a plus. We're not looking for someone who only knows how to post on Instagram.

We're looking for someone who can say:

"I found an opportunity. I built the idea. I got the right people together. I executed it. I drove people to the website/store/event. And I know what the numbers say about whether it worked."

If you're equally excited by a great Reel, a successful Meta campaign, a sold-out college fest and a packed pop-up, we'd love to hear from you.

📌 Brand Experience & Growth Lead (Mumbai)
🏢 SBEK Lifestyle
📍 Mumbai