Toy Joy Tales

JD – BDM (Merchandise & Events)

Role Objective

Own and drive the merchandise and event business end-to-end — from identifying products and market opportunities to sourcing, pricing, e-commerce sales, client acquisition, corporate/bulk orders, event merchandise and achieving monthly sales targets.

This is a hands-on business development and merchandise ownership role, responsible for growing revenue across E-commerce, B2B, corporate, bulk and event channels.

Key Responsibilities

- E-commerce Sales (Merchandise): Manage and drive merchandise sales through the TJT website and other online channels.
- Business Development: Identify new business opportunities and acquire clients across corporates, schools, hotels, institutions and event companies.
- Merchandise Planning: Identify products, trends, seasonal collections, offers andbundles based on customer and market demand.
- Sourcing & Pricing: Coordinate with vendors for product sourcing, pricing, availability, quality and replenishment.
- Corporate & Bulk Sales: Develop business for corporate gifting, school gifting, birthday return gifts and bulk merchandise orders.
- Event Business:



Generate and manage merchandise opportunities for events, exhibitions, pop-ups, birthdays and other occasions.
- Client Management: Conduct client meetings, understand requirements, prepare quotations and proposals, and close business.
- Sales Targets: Achieve monthly sales targets across merchandise, e-commerce, B2B and event channels.
- Coordination: Coordinate with internal teams for productavailability, customisation, packaging, dispatch and timely delivery.
- Customer & Market Development: Build long-term client relationships, generate repeat business and explore current business opportunities.

Preferred Profile

- Graduate in any discipline; MBA/PGDM in Sales/Marketing preferred.
- 7–10 years of experience in Business Development, E-commerce, Merchandise, B2B Sales, Events or Corporate Gifting.
- Strong sales, communication, negotiation and client-handling skills.
- Target-oriented and comfortable with field visits and client meetings.

Experience in merchandise, bulk/corporate sales preferred

Work Location: In person

📌 BDM (Merchandise & Events) (Ahmedabad)
🏢 Toy Joy Tales
📍 Ahmedabad