We are looking for a hands-on marketing professional to build brand visibility and drive customer acquisition for our gold loan business. The role will manage branch branding, local marketing, and on-ground activations, working closely with branch teams, regional business teams and agencies to generate awareness, enquiries, and walk-ins.

Key responsibilities:

- Branch branding and launches: Manage branding for new and existing branches, including signage, in-branch communication, and promotional materials. Coordinate production, installation, and quality checks to ensure timely readiness and consistent brand experience.
- Hyperlocal marketing: Develop branch-level marketing plans based on the catchment, customer profile, local competition, and business priorities.
- On-ground activations: Plan and execute market activations, residential society activities, merchant outreach, community events, and other relevant initiatives to generate customer enquiries.
- Customer acquisition campaigns: Execute launch, festive and ongoing campaigns that encourage branch visits,



referrals and repeat business, in coordination with sales teams.
- Brand communication: Work with creative teams to develop transparent, locally relevant communication that builds trust and explains the gold loan proposition. Coordinate regional-language adaptations and required internal approvals.
- Agency and vendor management: Brief agencies, evaluate quotations, negotiate costs and manage production and execution within agreed budgets and timelines.
- Business coordination: Work with branch and regional teams to ensure campaign readiness, lead capture, timely follow-up and visibility into campaign outcomes.
- Market intelligence: Track competitor visibility, offers and local marketing activities. Gather customer and branch feedback to improve campaigns.
- Performance reporting: Maintain activation calendars, budgets and performance dashboards; identify effective activities and replicate them across branches.

📌 Asst. Manager Brand Activation (Gold Loans) (Mumbai)
🏢 Godrej Capital
📍 Mumbai