About Us:

We are India's leading political consulting organisation, dedicated to providing high-quality professional support for political campaigns. We strongly believe that the nation will best benefit from enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the election campaigns of 2014, 2019, and 2024, as well as multiple state elections.

Our work includes envisioning and executing innovative electioneering campaigns, facilitating the capacity building of grassroots cadre, and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results, not as an end in itself, but to add to the Prime Minister's vision for a developed India. Our work leverages on-ground activities, data analytics, research, and new-age media as force multipliers for the Prime Minister's messages and actions.

We comprise a diverse group of dedicated individuals - including former management consultants, lawyers, engineers, political theorists, public policy professionals, and experts from other varied sectors, all hailing from premier institutes and corporates - with the unified objective of meaningfully contributing to the nation's polity.

Job Title: Lok Sabha Associate

Location: Lucknow/ Meerut/ Bareilly/ Kanpur/ Gorakhpur/ Varanasi, with possible travel and deployment across Uttar Pradesh

Key Responsibilities:

The role involves driving on-ground execution of campaigns at Assembly Constituency (AC) level across Uttar Pradesh. The individual will work across field activations, voter outreach, community and digital engagement, stakeholder coordination, content creation, and local media monitoring.

● Documentation & Local Research: Support local research and information management by compiling and maintaining relevant databases, stakeholder information, institutional inputs, and location-based insights to support planning and execution.

● Problem Solving: Identify critical issues, apply strong analytical skills, and propose pragmatic solutions in fast-paced and ambiguous environments

● Campaign Coordination: Drive end-to-end management of various campaign activities, ensuring timely & quality execution

● Activity Planning & Stakeholder Coordination: Complete pre-activity checklists, confirm stakeholder and participant availability, coordinate local administrative approvals,



and physically survey venues for layout, connectivity, safety and crowd flow.

● Vendor Coordination & Reporting: Identify and coordinate with vendors for on-ground activities, monitor activities run by central vendors, raise timely flags on vendor delays or damages with photo proof, and capture geo-tagged, timestamped photos/videos at every activation.

● Support on-ground implementation: Enable effective on-ground campaign implementation by providing last-mile execution support and facilitating voter engagement.

● Operational Excellence: Exhibit a strong bias for action, adapt quickly to dynamic situations and demonstrate exceptional commitment in a demanding work environment

● Outreach & Campaign Monitoring: Support field-level outreach and campaign monitoring activities, including on-ground engagement, field visits, coordination with calling operations, and other monitoring and feedback mechanisms.

● Community Building & Digital Work: Support community engagement initiatives, identify and onboard relevant community stakeholders and digital voices, and contribute to the development and management of constituency-level digital platforms and content.

● Content Creation and Coordination: Help collect ground-level footage and stories, and create locality-specific content for social media. Run the end-to-end process of briefing and coordinating with communication teams, and review and deliver campaign collaterals and creatives in line with campaign objectives.

● Narrative Management: Compile and share local media monitoring reports, and provide inputs on local content opportunities that can be leveraged by the campaign.

● Client Management: Under guidance, learn to understand and fulfil client needs to ensure impactful campaign outcomes and client success

Desired Qualifications & Skills:

● Education: Undergraduate degree from an academic institution of repute

● Experience: 0-6 Years of experience is required

Core Competencies:

● Working understanding of Uttar Pradesh's political landscape , including its electoral processes, major political parties,



social coalitions, regional variations and key local issues.

● Awareness of the political contexts of Western UP, Braj, Bundelkhand, Awadh, Kashi and Purvanchal would be an advantage.

● Familiarity with Google Workspace or Microsoft Office, particularly Excel, Docs & PowerPoint .

● Strong written and verbal communication skills in Hindi and English , with the ability to articulate ideas clearly and collaborate effectively with diverse stakeholders. Familiarity with regional dialects or local contexts would be an advantage.

● Ability to prepare high-quality notes, presentations, trackers and execution plans , with robust attention to detail and the ability to review content (including creative assets ) while coordinating with communication and creative teams.

● Community mobilisation and networking skills, with the ability to build and sustain local networks, onboard ambassadors and influencers , and run active WhatsApp communities .

● Comfort with social media and mobile content creation , including managing a social media page and capturing photos, short videos and vox-pops on a smartphone. Basic video editing skills would be an advantage.

● Sharp observation , analytical ability and political judgement , with the ability to track local media and ground sentiment and convert unstructured information into clear insights, content opportunities and practical recommendations.

● Keen interest in political consulting or a related field is an advantage.

● Previous experience in campaign support, volunteer work, performance marketing, product marketing or related projects is preferred but not mandatory.

Adaptability & Work Ethic:

● Flexibility to work long hours , weekends and during melas, festivals and other peak outreach windows to fulfil campaign demands

● Flexibility to adapt to evolving priorities and quickly re-plan activities in response to on-ground developments

● Willingness to travel , stay, and work extensively across Uttar Pradesh according to deployment requirements.

● Willingness to be stationed in the assigned constituency for the campaign duration, including travel to rural and remote areas

● Discipline to follow reporting and documentation protocols while working with limited supervision.

Please Note: This is a contractual role for 4.5 Months [November to Mid- March], with possible extension based on project requirements & performance review.

📌 Associate / Senior Associate (Uttar Pradesh)
🏢 Nation with NaMo
📍 Uttar Pradesh