Role Overview

We are looking for an experienced and creative Assistant Manager – Public Relations to lead and execute PR activities for our Founding Partner, events, and Dubai-based firm. The ideal candidate should have strong media relationships, excellent communication skills, a strategic mindset, and a proven ability to generate meaningful media visibility and successful PR campaigns.

Key Responsibilities

- Develop and execute PR strategies for the Founding Partner, focusing on building strong personal brand visibility, credibility, thought leadership, and media presence.
- Identify opportunities for the Founding Partner across:
- Business and leadership interviews
- Media features and profiles
- Expert comments and quotes
- Podcasts and digital platforms
- Speaking opportunities
- Industry publications
- Awards and recognitions
- Build and maintain strong relationships with journalists, editors, influencers, publications, TV channels, digital media, and relevant media houses.
- Develop creative and newsworthy PR ideas that can generate organic media coverage and sustained visibility.
- Plan and execute PR campaigns around company announcements, milestones, launches, partnerships, achievements, and business developments.
- Handle PR for events, including pre-event publicity, media invitations, press releases, journalist engagement, on-ground media coordination, and post-event coverage.
- Create strategic media plans to ensure events receive maximum relevant coverage across print, digital, television, social media, and industry publications.
- Manage PR activities for the Dubai-based firm, including identifying relevant UAE/GCC media opportunities and developing relationships with regional journalists and publications.
- Understand the Dubai/UAE media landscape and identify opportunities for the firm to gain visibility within business, lifestyle, luxury, finance, real estate, entrepreneurship, or relevant industry media.
- Develop and distribute compelling press releases, media pitches, founder profiles, articles, interview briefs, talking points, and media kits.
- Proactively pitch relevant stories to journalists rather than relying only on traditional press releases.




- Monitor news and industry trends and quickly identify PR opportunities, timely commentary opportunities, and relevant newsjacking ideas.
- Develop innovative PR concepts and campaigns capable of creating high-impact media moments and conversations.
- Coordinate with internal teams, leadership, event teams, creative teams, and external PR agencies where required.
- Maintain an updated media database and journalist contact network across India and the UAE.
- Track media coverage and prepare regular PR reports, coverage summaries, media-value reports, and campaign performance updates.
- Monitor the Founding Partner’s and company’s media presence and proactively suggest ways to strengthen positioning.
- Support crisis communication and reputation management when required.
- Explore opportunities for awards, speaking engagements, panel discussions, conferences, podcasts, interviews, and industry recognitions for the Founding Partner and the company.
- Ensure all PR communication is aligned with the company's brand positioning, business objectives, and reputation.

What We’re Looking For
- 5-6 years of solid PR/communications experience, preferably handling senior leadership, founders, entrepreneurs, brands, or corporate clients.
- Strong experience in media relations and journalist outreach.
- Proven ability to independently conceptualize and execute successful PR campaigns.
- Excellent understanding of how to create newsworthy stories and media angles.
- Strong existing relationships with relevant journalists, editors, publications, digital media, and industry platforms.
- Experience handling event PR and media management.
- Experience with founder/CEO profiling and personal branding through PR will be highly valued.
- Exposure to UAE/Dubai PR, GCC media, or international PR is strongly preferred.




- Excellent written and verbal communication skills.
- Robust pitching, networking, negotiation, and relationship-management abilities.
- Creative thinker who can consistently generate fresh PR ideas rather than simply executing routine PR activities.
- Ability to work independently, manage multiple campaigns simultaneously, and deliver under tight deadlines.
- Strong understanding of traditional, digital, social, business, lifestyle, and industry media.
- A proactive attitude with the ability to spot opportunities before they become obvious.

The Ideal Candidate Should Be Able To
- Turn a business development, founder achievement, event, announcement, or company milestone into a compelling media story.
- Come up with 3–5 strong PR ideas regularly to increase visibility for the Founding Partner and the company.
- Build a story around the Founding Partner that goes beyond promotional coverage and establishes authority, expertise, and thought leadership.
- Identify the right journalist and right media angle for every story.
- Create PR campaigns that generate quality coverage, not just volume of mentions.
- Think strategically about both short-term publicity and long-term reputation building.
- Create differentiated PR strategies for India and the Dubai/UAE market.
- Handle media and event situations confidently and professionally.
- Convert relationships and ideas into actual interviews, features, articles, speaking opportunities, and meaningful media coverage.

Key Success Measures
- Quality and relevance of media coverage generated.
- Growth in the Founding Partner’s media visibility and thought leadership.
- Number and quality of successful media pitches and placements.
- Successful PR campaigns and event coverage.
- Growth of relevant journalist and media relationships.
- Visibility generated for the Dubai-based firm in UAE/GCC media.
- Quality of speaking, podcast, interview, award, and thought-leadership opportunities secured.
- Ability to consistently generate new, creative, and successful PR opportunities.

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Benefits

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: Remote

📌 Assistant Manager PR( Public Relations) (India)
🏢 MI Capital Services
📍 India