1.

Campaign

Execution &

• Media Coordination

- Implement and optimize campaigns across Google, Meta, YouTube, Programmatic, and real estate portals.
- Support audience targeting, daily budget optimizations, and bidding adjustments.
- Ensure technical accuracy: UTM tagging, pixel setup, tracking QA, landing page and creative validation.

2. Reporting, Funnel Analytics &

• Target vs Achievement Review

- Monitor CPL, CPQL, CAC, CTR, CVR, ROAS, and funnel progression for assigned projects.
- Deliver weekly performance reports with actionable insights and early flags.
- Track campaign targets versus actual performance regularly; identify gaps, highlight risks and plan of action to maintain velocity.
- Collaborate with team and leadership to analyse root causes for target misses or overachievements and recommend corrective actions.

3. CRM &

• Marketing Automation Support

- Coordinate with Salesforce and CRM teams to ensure seamless lead capture, routing, and status tracking.
- Support execution of nurture, re-engagement, and high-intent automation journeys.

4. Agency &

• Vendor Coordination

- Serve as the daily contact for media buying and creative agencies regarding deliverables and timelines.
- Track agency performance against SLAs and campaign KPIs.




- Document campaign learnings and audience insights for knowledge sharing.

5.

Creative

Coordination & Testing

- Collaborate with creative teams and agencies for timely delivery of assets (banners, videos, etc.).
- Execute A/B tests and contribute to improving CTR and conversion metrics based on findings.

6.

Sales Feedback

Integration

- Facilitate regular feedback collection from sales teams on lead quality and campaign effectiveness.
- Help translate feedback into campaign-level adjustments in targeting and messaging.

7.

Performance Optimization

Support

- Support bidding strategy refinements, audience segmentation, retargeting, and media mix tests under manager direction.
- Assist in test-learn-scale framework implementation to drive incremental improvements.

8.

Competition

Review & Market Intelligence

- Monitor competitor digital ads, creatives, messaging, and landing experiences relevant to luxury real estate.
- Track shifts in competitor strategies, promotional activity, and digital share of voice.
- Compile competitive insights and share tactical observations with the team for continuous improvement.

📌 Assistant Manager - Performance Marketing (Kolkata)
🏢 380 Realty Solutions
📍 Kolkata