Role & responsibilities

- Campaign Management: Plan, develop, and execute end-to-end marketing campaigns to drive brand awareness, engagement, and sales across key touchpoints.

- Brand Development: Ensure brand consistency across all marketing communications, aligning campaigns with ASICS core values and market positioning.

- Content Strategy & Creation: Develop innovative, out-of-the-box campaign concepts and ideas that resonate with the target audience. Work closely with agencies, designers, and content creators to produce engaging assets (visuals, videos, and written content).

- Social Media Management: Drive ASICS India’s presence on key social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.). Plan and execute monthly content calendars, monitor trends, and optimize performance.

- Product Marketing: Propose a clear strategy for new product launches and execute category direction plans. Create product activation plans to significantly improve the Brand and Business KPIs.

- Performance Analysis: Track, analyze, and report campaign metrics to measure effectiveness and ROI. Provide data-driven insights to refine strategies and improve future initiatives.

- Cross-Functional Collaboration: Work with internal teams (sales, product, PR) and external partners (media agencies, influencers, creative agencies)



to ensure smooth execution of campaigns.

- Event Marketing: Support brand activations and experiential events to build connections with consumers and amplify campaign messaging.

- Trend Spotting: Stay updated on the latest marketing trends, consumer behaviour shifts, and platform innovations to bring fresh ideas and relevance to ASICS campaigns.

- Budget Management: Manage campaign budgets effectively, ensuring maximum impact and resource optimization.

Skills & Qualifications:

- Master’s degree in Marketing, Communications, or a related field.

- 3-6 years of hands-on experience in brand marketing, communications, campaign execution, and social media management.

- Proven track record of successfully developing and executing campaigns end-to-end.

- Strong understanding of social media platforms, emerging trends, and content creation best practices.

- Excellent communication, storytelling, and presentation skills.

- Creative thinker with the ability to ideate innovative campaigns and solutions.

- Experience in managing influencers, agencies, and third-party collaborations.

- Ability to work in a fast-paced workplace, manage multiple projects, and meet deadlines.

- Passion for fitness, sports, and brand building will be a plus!

📌 Assistant Manager - Digital Marketing( 1 Year Contract) (Gurugram)
🏢 Asics India
📍 Gurugram