Role Overview

We are looking for a senior media operations professional to lead process excellence, SOP development, and standardization for India, while partnering closely with LATAM teams to adopt and scale global best practices.

This role will act as a central hub for operational consistency, ensuring that India teams operate with high-quality, standardized, and scalable media processes, aligned with global frameworks but adapted for local market needs.

You will work across Media, Data & Tech, FinOps, and HR, driving transformation from fragmented execution to structured, governance-led operations. Key Responsibilities

- SOP Development for India (with Global Alignment)

Design and document India-specific SOPs across:

Campaign setup, QA, optimization, and reporting

Localize global SOPs to

Platform nuances in India

Client-specific requirements

Build modular SOP frameworks that:

Align with global standards

Are adaptable across Indian clients and teams 2. LATAM Integration & Best Practice Adoption

Partner with LATAM teams to:

Identify proven SOPs and governance models

Evaluate applicability for India market

Adapt and implement LATAM best practices in India:

QA frameworks

Taxonomy structures

Automation approaches

Enable two-way knowledge exchange:

Export India innovations back to LATAM/global teams 3. Standardization & Governance (India Focus)

Establish and enforce

Naming conventions

Campaign taxonomies

Data standards across Indian teams

Define governance layers

QA checkpoints

Approval workflows

Escalation protocols

Ensure consistency across

Multiple agencies / business units

High-volume campaign environments 4. Data & Technology Alignment

Work with Data & Tech teams to:

Align campaign setup with reporting and attribution frameworks





Ensure data consistency across platforms and reporting tools

Define

India-specific taxonomy extensions

Data dictionary aligned with global standards

Enable clean, scalable data pipelines for reporting 5. FinOps Integration (India Market Realities)

Partner with Finance teams to:

Embed financial controls within media workflows

Standardize processes for

Budget allocation and pacing

Margin application

Billing and reconciliation

Address India-specific complexities:

Multi-client, multi-budget environments

High campaign volume and tight turnaround timelines 6. HR & Capability Building (India Teams)

Work with HR/L&D; to:

Build structured onboarding for SOP adoption

Define role-based process responsibilities

Develop

Training modules for media teams

SOP compliance frameworks

Upskill teams on

QA processes

Data discipline

Platform best practices 7. QA Framework & Automation

Design India-specific QA frameworks combining:

Manual checks

Automated validation

Translate SOPs into

Rule-based systems (alerts, triggers, blockers)

Ensure balance between

Operational speed (critical in India)

Error prevention 8. Cross-Functional & Regional Collaboration

Act as a bridge between:

India media teams

LATAM teams

Global stakeholders

Collaborate across

Media (Programmatic, Social, Search)

Data & Analytics

Martech / Engineering

Finance (FinOps)

HR / L&D; 9.

Continuous

Improvement & Transformation





Audit India workflows and identify:

Inefficiencies

Error-prone processes

Track

Error rates

SOP adherence

Campaign efficiency

Continuously refine processes using

LATAM benchmarks

India market feedback

Platform changes Key Deliverables

India SOP repository aligned with global standards

Standard taxonomy & data dictionary (India + global alignment)

QA frameworks and rule libraries (including automation)

Financial governance SOPs tailored for India

Training programs for India teams

LATAM–India best practice exchange playbooks

Process performance dashboards (quality, efficiency, compliance) Required Skills & Experience

Core Experience

10–12+ years in digital/media operations

Strong experience across

Programmatic

Paid Social

Search India Market Expertise

Deep understanding of

High-volume campaign execution

Rapid turnaround environments

Multi-client agency structures Process & Transformation Skills

Proven track record in

SOP creation

Process standardization

Operating model design Data, Tech & FinOps Understanding

Knowledge of

Data taxonomies and reporting structures

Financial workflows in media operations Stakeholder & Leadership Skills

Strong communication and documentation skills

Ability to influence cross-functional teams

Experience managing ambiguity and driving change Success Metrics (KPIs)

Reduction in campaign setup errors across India teams

SOP adoption and compliance rates

Improved taxonomy consistency and reporting accuracy

Reduction in financial discrepancies and rework

Efficiency gains in campaign execution timelines

Successful adoption of LATAM best practices in India Please note : This role is open for Gurgaon, Bangalore, Pune, Mumbai and Hyderabad

📌 Assistant Director - Media Process Excellence and SOP Governance (Mumbai)
🏢 Publicis Global Delivery Pgd
📍 Mumbai