Area Sales Manager (ASM) – Solar Inverter VerticalCompany: Tenzor Private Limited

Industry: Solar / Renewable Energy / Power Electronics

Department: Sales & Business Development

Role: Area Sales Manager – Solar Inverters

Employment Type: Full time

Reporting To: Sales Leadership / Management

Location: Assigned Territory

Travel Requirement: Extensive field travel within assigned territory

About TenzorTenzor Private Limited is an Indian solar and power electronics company focused on delivering reliable, competitively priced products backed by strong after-sales service. Tenzor is building a dealer- and distributor-driven solar inverter business with a focus on aggressive market expansion, long-term channel relationships, product reliability, and responsive customer support.

Role OverviewThe Area Sales Manager will be responsible for developing and managing Tenzor's solar inverter business within the assigned territory.

The role requires a highly field-oriented sales professional who can identify and appoint distributors and dealers, develop relationships with solar EPC companies and installers, generate secondary sales, expand market coverage, and achieve assigned revenue and volume targets.

The ASM will act as Tenzor's primary commercial representative in the territory and will be expected to build a strong, active and productive channel network rather than simply maintain existing accounts.

Key Responsibilities1. Sales & Target Achievement

- Achieve monthly, quarterly and annual sales targets for solar inverters.
- Develop territory-wise sales plans and execute them consistently.
- Drive primary as well as secondary sales through the distribution network.
- Identify high-potential markets, districts and customer segments within the assigned territory.
- Maintain a healthy sales pipeline and provide regular forecasts to management.
- Track competitor pricing, schemes, product launches and market activity.

2. Distributor & Dealer Network Development
- Identify, evaluate and appoint suitable distributors and dealers across the assigned territory.
- Aggressively expand Tenzor's dealer footprint in underpenetrated markets.
- Conduct regular market visits and dealer meetings.
- Activate newly appointed dealers and ensure consistent business generation.
- Monitor distributor/dealer performance against agreed targets.
- Identify inactive or underperforming channel partners and take corrective action.
- Build strong long-term relationships with channel partners.

3. EPC, Installer & Project Business Development
- Develop relationships with solar EPC companies, installers, system integrators and other relevant industry partners.
- Generate leads for residential, commercial and industrial solar projects.
- Support dealers and distributors in converting project opportunities.




- Conduct product demonstrations and commercial discussions where required.
- Develop relationships with key influencers in the local solar ecosystem.

4.

Market

Development
- Increase Tenzor's visibility and market penetration across the assigned territory.
- Identify towns and districts where new channel partners should be appointed.
- Conduct dealer meets, installer meets, product demonstrations and local promotional activities.
- Coordinate with the marketing team for territory-specific campaigns and sales material.
- Gather structured market intelligence regarding competitor products, pricing, warranty policies, schemes and channel strategies.

5.

Commercial

DisciplineTenzor follows a 100% advance-payment commercial model. The ASM will be responsible for maintaining this discipline while developing strong channel relationships.

Responsibilities include

- Ensuring orders are processed according to approved commercial terms.
- Communicating company pricing, schemes and policies clearly to channel partners.
- Avoiding unauthorized credit commitments, discounts or commercial promises.
- Coordinating with internal teams for order processing and dispatch.
- Maintaining accurate records of orders, customers and sales opportunities.

6. Customer & After-Sales CoordinationTenzor follows a service-first approach. The ASM is expected to take ownership of customer communication even when technical resolution is handled by the service team.
- Act as the first commercial point of contact for dealers and distributors.
- Coordinate warranty and technical-support cases with the service team.
- Ensure customer issues are escalated quickly and followed through to resolution.
- Collect recurring field feedback regarding product performance and installation issues.
- Protect Tenzor's reputation through professional and responsive communication.

7. Reporting & Sales Discipline
- Maintain accurate dealer, distributor, EPC and installer databases.
- Submit daily/weekly market visit and sales activity reports as required.
- Maintain opportunity and order pipelines.
- Report competitor intelligence and important market developments.
- Participate in periodic sales reviews with management.
- Maintain disciplined follow-up on leads and prospective channel partners.

Candidate ProfileEducation: Graduate/Diploma; technical or business qualification preferred. Experience: Preferably 3–7 years of field sales experience,



with relevant experience in one or more of the following sectors:

- Solar inverters
- Solar modules
- Solar EPC
- Electrical products
- Power electronics
- Batteries / energy storage
- Electrical distribution/channel sales

Candidates with an existing network of solar distributors, dealers, EPC companies or installers will be strongly preferred. Required Skills

- Strong field-sales capability
- Distributor and dealer appointment experience
- Channel sales and secondary-sales understanding
- Strong negotiation and relationship-management skills
- Ability to independently develop new territories
- Understanding of the solar/EPC ecosystem
- Competitor and market intelligence gathering
- Sales forecasting and reporting discipline
- Strong follow-up and target orientation
- Comfortable with extensive field travel
- Working knowledge of Excel, CRM and digital reporting tools

What We Look ForTenzor is looking for people who demonstrate: Ownership: Treat the assigned territory like their own business.

Execution: Spend significant time in the market rather than relying primarily on phone-based sales.

Hunger for Growth: Actively pursue new dealers, distributors and opportunities.

Reliability: Follow through on commitments made to customers and management.

Customer Orientation: Build relationships that generate repeat business.

Discipline: Follow company pricing, payment and reporting policies.

Learning Ability: Develop strong product and technical knowledge of solar inverters.

Integrity: Communicate transparently with customers and the company.

Key Performance Indicators (KPIs)Performance will primarily be measured through:

- Sales revenue and inverter volume achieved
- Achievement against monthly/quarterly targets
- Number of productive distributors appointed
- Number of active dealers developed
- Secondary sales generated
- New territory/district penetration
- EPC and installer network development
- New customer acquisition
- Repeat business from channel partners
- Sales pipeline development and conversion
- Market visit productivity
- Reporting and CRM discipline
- Quality of market intelligence
- Customer and channel-partner relationship management

Ideal CandidateThe ideal candidate is not simply an account manager. We are looking for a market builder who enjoys travelling, meeting customers, opening new markets and developing dealer relationships from the ground up. The person should be comfortable entering territories where Tenzor may initially have limited presence and systematically building a distributor, dealer, EPC and installer ecosystem capable of generating sustainable sales.

- This role is best suited for someone who is ambitious, commercially sharp, highly active in the field and interested in growing with an emerging Indian solar and power-electronics brand.

📌 Area Sales Manager (Karnal)
🏢 Tenzor Private
📍 Karnal