Primary Objective: To manage distributor networks, drive sales growth, expand market coverage, and achieve business targets across the assigned territory.

Key Roles & Responsibilities

1. Distributor Management

- Manage and maintain relationships with existing distributors and dealers.
- Identify and appoint recent distributors to expand the distribution network.
- Monitor distributor performance, stock availability, and sales operations.

1. Sales & Target Achievement

- Achieve monthly, quarterly, and annual sales targets.
- Drive primary and secondary sales across the assigned territory.
- Develop and implement sales strategies to increase revenue and market share.

1. Market Development

- Identify new business opportunities and expand market penetration.
- Conduct regular market visits to assess business potential.
- Develop new dealer networks and strengthen existing channel partnerships.

1. Team Management

- Lead, guide, and motivate the sales team to achieve business objectives.
- Monitor team performance and provide regular guidance.




- Coordinate with internal departments for smooth sales operations.

1. Stock & Supply Management

- Ensure adequate stock availability at distributor points.
- Monitor inventory levels and coordinate product replenishment.
- Minimize stock shortages and ensure timely order fulfillment.

1. Payment & Credit Management

- Monitor distributor outstanding payments and credit limits.
- Ensure timely collection of payments.
- Coordinate with the finance department regarding overdue accounts.

1. Market Intelligence & Competition

- Analyze competitor activities, pricing, and promotional schemes.
- Monitor market trends and customer requirements.
- Provide regular market feedback and business updates to management.

1. Sales Reporting & Business Planning

- Prepare sales forecasts, territory plans, and performance reports.
- Track sales achievement against assigned targets.
- Implement promotional schemes and channel development initiatives.

📌 Area Sales Manager - Distributor || Panvel ||
🏢 berger paints
📍 Panvel