Area Sales Manager

About Duroflex

Duroflex is a leading sleep solutions company with over five decades of experience and a presence across 3,000 retail locations in India and international markets. The company offers a premium range of mattresses, pillows, and bed linen through its extensive dealer and distributor network, exclusive retail outlets, and online channels.

With a strong foundation in manufacturing, distribution, and retail, Duroflex continues to expand its market presence and strengthen its position in the sleep solutions industry through customer-centric innovation, robust channel partnerships, and operational excellence.

Role Objective

To drive primary and secondary sales, dealer/distributor business, retail sales, and market development across the assigned territory. The role involves strengthening channel partnerships, expanding market coverage, driving sales performance, and ensuring effective execution of Duroflex's sales strategies and brand initiatives.

Key Responsibilities

1. Achieve monthly sales and secondary sales targets for the assigned territory, ensuring consistent business growth.

2. Develop and maintain strong business relationships with dealers, distributors, retailers, and EBO/FOCO stores.

3. Drive regular dealer orders and generate market demand through systematic market visits and effective channel engagement.

4. Ensure product availability, visibility, merchandising, and display standards as per Duroflex guidelines.

5. Drive sales of key product categories and new launches, including Spine-X, Back Magic, Perfect Rest, Sleepyhead, and other strategic offerings.

6. Identify, appoint, and develop current dealers and retail partners to expand market coverage and business reach.

7. Monitor competitor activities, pricing, schemes,



product launches, and market trends to identify business opportunities.

8. Ensure effective implementation of company schemes, promotions, and trade offers across the assigned territory.

9. Monitor distributor stock, billing, collections, and outstanding payments to ensure healthy channel operations.

10. Track secondary sales and dealer-wise performance, identifying gaps and implementing corrective actions to achieve business targets.

11. Conduct regular market visits, maintain outlet coverage, and submit daily visit plans and market reports.

12. Ensure adherence to EBO/FOCO store standards, branding, and execution guidelines, wherever applicable.

13. Coordinate with internal teams for order processing, stock availability, deliveries, claims, and resolution of dealer and customer issues.

14. Achieve defined productivity, outlet coverage, order conversion, and collection targets.

15. Maintain accurate dealer, distributor, and market information in DMS/CRM and other company systems.

Candidate Profile – Who Can Apply?

· Experience: 6–9 years of relevant B2C field sales experience, preferably in consumer durables, retail, FMCG, furniture, or the sleep solutions industry.

· Sales Expertise: Hands-on experience across the complete sales cycle, including territory management, channel development, dealer/distributor management, secondary sales, and collections.

· Education: Bachelor's or Master's degree in Business Administration or a relevant business-related discipline.

· Core Competencies: Strong negotiation, relationship management, market development, sales planning, and team coordination skills.

· Mobility: Willingness to undertake regular field visits and manage business operations across the assigned territory.

📌 Area Sales Manager - Bangalore (Bengaluru)
🏢 Duroflex
📍 Bengaluru