Job Title: Area Manager – Retail Operations

Company: Chaspa Supermart Pvt. Ltd. – FOR YOU MART

Industry: Supermarket & Organised Retail

Job Location: Odisha, India

Workplace Type: On-site with extensive field travel

Employment Type: Full time

Compensation: ₹20,000 Fixed Salary + Up to ₹4,000 Monthly Performance Incentive

Reporting To: Business Head – Operations

Job Summary:

FOR YOU MART is looking for a highly responsible and result-oriented Area Manager – Retail Operations to manage multiple supermarket outlets across an assigned cluster in Odisha.

The Area Manager will be accountable for store sales, profitability, inventory accuracy, stock availability, shrinkage control, customer service, manpower productivity, SOP compliance and Store Manager performance.

The selected candidate must regularly visit assigned stores, conduct operational audits, guide Store Managers, identify performance gaps and ensure timely corrective action. This is a field-based multi-store operations role, not a single-store desk position.

Key Responsibilities:

1. Multi-Store Operations Management

- Manage the complete operations of all stores assigned within the cluster.
- Ensure stores open and close on time and follow approved operational SOPs.
- Conduct scheduled and surprise store visits.
- Review store cleanliness, product display, pricing, billing, customer service and staff discipline.
- Ensure every Store Manager completes assigned tasks within the prescribed timeline.
- Resolve operational issues at the Area Manager level without unnecessary escalation.
- Submit store-visit reports with observations, evidence and Corrective and Preventive Actions.

2. Sales and Profitability

- Achieve store-wise and cluster-wise monthly sales targets.
- Review daily, weekly and monthly sales performance.
- Identify underperforming stores, departments and categories.
- Prepare and execute store-specific sales-improvement plans.
- Monitor average bill value, basket size, customer count and sales conversion.
- Ensure promotional offers and marketing activities are properly implemented.
- Control avoidable expenses and support improvement in store profitability.
- Review competitor prices, local market activity and customer demand.

3. Inventory and Stock Availability

- Ensure availability of fast-moving and essential products.
- Monitor Out-of-Stock, excess stock, non-moving stock and negative stock.
- Verify stock indents and coordinate with Purchase and the Distribution Centre.
- Monitor GRN, stock transfers, Transfer In and Transfer Out transactions.
- Ensure stock is physically received, verified and properly placed on racks.
- Monitor inventory accuracy through cycle counts and physical stock audits.
- Investigate significant stock differences and ensure corrective action.

4. Damage, Expiry and Shrinkage Control





- Enforce FIFO and FEFO practices across all assigned stores.
- Review near-expiry, expired, damaged and non-saleable stock.
- Ensure vendor returns, DC returns, quarantine and disposal processes are followed.
- Reduce inventory shrinkage, pilferage and unexplained stock loss.
- Conduct random checks of high-value and high-risk products.
- Review abnormal adjustments, write-offs and inventory variances.
- Coordinate with the Loss Prevention team during audits and investigations.

5. Cash, Billing and Financial Controls

- Monitor daily cash closing, deposits and digital-payment reconciliation.
- Verify cash shortages, excess cash and delayed deposits.
- Review bill cancellations, returns, refunds, discounts and price overrides.
- Ensure all billing counters follow approved cash- and POS-control procedures.
- Conduct surprise cash and petty-cash verification.
- Escalate suspected fraud or manipulation immediately with supporting evidence.

6. Store Manager and Team Management

- Supervise, coach and evaluate Store Managers.
- Conduct daily and weekly performance-review meetings.
- Ensure adequate manpower deployment across all assigned stores.
- Monitor attendance, punctuality, grooming, discipline and productivity.
- Identify skill gaps and coordinate training with HR and the Knowledge Hub.
- Support Store Managers in improving employee performance.
- Recommend recognition, training, corrective action or disciplinary review based on verified performance.
- Develop capable employees for future Store Manager positions.

7. Customer Service

- Ensure customers receive fast, professional and respectful service.
- Review customer complaints and ensure timely resolution.
- Monitor billing queues, price discrepancies and product-availability complaints.
- Identify repeated customer-service failures and implement permanent corrective measures.
- Encourage stores to build strong relationships with their local communities.

8. Audit, Compliance and Risk Control

- Conduct operational, inventory, cash, customer-service, people and compliance audits.
- Ensure licences, statutory displays and mandatory registers are maintained.
- Verify fire-safety, electrical-safety and emergency-control compliance.
- Ensure CCTV systems and critical store equipment remain functional.
- Track audit observations and Corrective and Preventive Actions until closure.
- Immediately report theft, fraud, misconduct or major financial risk.

9. Reporting and Coordination





- Submit daily store-status and exception reports.
- Submit weekly cluster performance and store-visit reports.
- Prepare monthly business-review presentations.
- Coordinate with Purchase, DC, Accounts, HR, Marketing, Loss Prevention and NSO teams.
- Use GoFrugal ERP/POS reports and the FOR YOU Team application for reporting, task management and evidence submission.
- Ensure reports are accurate, evidence-based and submitted within the deadline.

Key Performance Indicators

KPI Weightage

Sales Target and Store Profitability 25%

Inventory Availability and Stock Accuracy 20%

Shrinkage, Damage and Expiry Control 15%

Store Audit Score and CAPA Closure 15%

Store Manager and Employee Productivity 10%

Customer Service and Complaint Resolution 10%

Reporting Discipline and Interdepartmental Coordination 5%

Total 100%

Candidate Requirements:

Education

- Graduation in Retail Management, Business Administration, Commerce or a related discipline.
- MBA or postgraduate qualification in Retail/Operations will be an advantage.

Experience:

- Minimum 5 years of experience in organised retail operations.
- Minimum 2 years as a Store Manager, Cluster Manager, Area Manager or equivalent position.
- Experience in supermarkets, hypermarkets, FMCG retail, fashion retail, pharmacy chains or other multi-store retail businesses is preferred.
- Practical experience in sales, inventory, shrinkage, manpower, cash controls and store audits is essential.
- Candidates with multi-store management experience will be given preference.

Required Skills:

- Multi-store retail-operations management
- Sales and profitability improvement
- Inventory and replenishment control
- Shrinkage, damage and expiry management
- Store audit and CAPA monitoring
- Cash and POS transaction control
- Team leadership and Store Manager development
- Customer-complaint resolution
- ERP/POS reporting and Microsoft Excel
- Strong analytical and problem-solving abilities
- Clear verbal and written communication
- Proficiency in Odia and Hindi with working knowledge of English
- Willingness to travel extensively across Odisha

Preferred Previous Designations:

- Area Manager – Retail
- Cluster Manager
- Territory Operations Manager
- Senior Store Manager
- Retail Operations Manager
- District Manager
- Store Operations Lead

Candidates having only sales or marketing experience without practical store-operations, inventory and team-management exposure will not be considered.

Application Information Required:

Applicants should provide

- Current designation
- Current company
- Current CTC
- Expected CTC
- Notice period
- Current location
- Number of stores previously managed
- Largest team size handled
- Monthly sales or turnover handled
- One example of improving an underperforming store
- One example of reducing stock loss, damage or expiry

📌 Area Manager (Bhubaneswar)
🏢 For You Mart
📍 Bhubaneswar