We are looking for an APM / Product Analyst with experience in Customer Data CRM Loyalty MarTech and Analytics.
Key Responsibilities
- Translate business and marketing requirements into Jira stories
- Work with customer and transaction data using SQL
- Support customer segmentation and audience creation
- Work with CDP and audience activation platforms
- Support customer lifecycle use cases
- Perform data validation and reconciliation
- Identify data quality issues such as duplicates and missing data
- Work with Data Engineering teams on pipelines schemas and mappings
- Support DEV UAT and production activities
- Validate MarTech integrations and downstream data
- Track requirements blockers and dependencies using Jira
Required Skills:
- 3+ years of experience in Product Analytics Business Analysis Data Analytics CRM Customer Data or MarTech
- Strong hands-on SQL experience
- Experience with customer and transaction data
- Knowledge of customer segmentation
- Experience with Jira and requirement management
- Understanding of CRM loyalty and customer lifecycle
- Experience working with Data Engineering teams
- Experience with UAT and data validation
Positive to Have:
- mParticle or other CDP platforms
- Snowflake
- Apache Airflow
- Azure DevOps
- CI/CD
- Data lakes and cloud data pipelines
- JSON and event-driven integrations
- SFTP integrations
- Salesforce Marketing Cloud
- MoEngage
- Epsilon
- Loyalty and offer management systems
- A/B testing and control audiences