Wesco is seeking a Marketing Performance & Insights Specialist to help drive a data-driven approach to digital marketing. This role will focus on website analytics, dashboard development, and performance reporting, while also analyzing campaign performance across email, social, paid media, and supplier-funded programs. The specialist will translate data into clear, actionable insights and recommendations that help improve future marketing performance.
The ideal candidate combines strong analytical skills with a passion for digital marketing and continuous improvement. This individual will work closely with campaign managers, content teams, and business stakeholders to identify what's working, what's not, and what actions should be taken to increase engagement, conversions, and marketing impact.
Responsibilities:
- Execute regular and ad-hoc reports in support of commercial teams.
- Design & build data visualizations, reports and dashboards in team BI tools to be shared with internal audiences.
- Analyze customer and company data to identify trends and potential opportunities, and measure achievement toward goals, for WESCO’s customers, suppliers, operating businesses and internal functions.
- Analyze website performance across Wesco's global digital properties, identifying trends and opportunities to improve traffic, engagement and conversion.
- Identify trends, key learnings, and opportunities to improve campaign effectiveness.
- Develop, maintain, and enhance Power BI dashboards, scorecards, and recurring performance reports for website and digital marketing performance.
- Support post-campaign reviews by summarizing results and recommendations.
- Partner with campaign teams to optimize audience targeting, content, channels, and execution strategies.
- Assist with A/B testing analysis and performance measurement.
- Consolidate and validate data from multiple marketing platforms and reporting sources.
- Document and share best practices, successful tactics, and campaign insights across the DCM organization.
- Research marketing benchmarks, emerging trends, and opportunities to improve performance through analytics, automation, and AI-enabled tools.
Qualifications:
- 3-5 years of experience in digital marketing, campaign analytics, marketing operations, or marketing reporting.
- Strong analytical and problem-solving skills.
- Experience working with marketing performance data and KPI reporting.
- Proficiency in Excel and Power BI.
- Hands-on experience with web analytics platforms such as Google Analytics 4 and Adobe Analytics.
- Ability to communicate complex data and insights in a transparent, business-focused manner.
- Experience in B2B marketing preferred. #LM-P1
At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution,
logistics services and supply chain solutions, we create a world that you can depend on.
Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive.
Learn more about Working at Wesco here and apply online today!
Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.
Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer.
Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
This posting is for a current, active vacancy intended for immediate hire.
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