:

Marketing Strategy:

- Implements an effective business strategy to identify and expand the target customer base.
- Builds a strategy to ensure an increase in visibility to the target segment like prospective customers, potential employees or other market influencers to achieve the desired growth.
- Works on new verticals beyond Aluminum and on new demography's in the domestic and International markets for increase in business volume.

Plans & Proposals:
- Plans resources and Infrastructures utilization in line with deliverables.
- Develops proposals in consultation with the CEO keeping in mind all price inputs.
- Ensures profitability analyzing the scope of work vis a vis cost of operations and regularly coordinates with CFO for all cost points.

Research for Business:
- Drives extensive research to match expertise in new areas of business for sustained business with same infrastructure.
- Provides inputs to Technology research papers for new solutions in this line of business for brand awareness.

Profitability & Customer Retention:
- Strategizes with CEO and CFO on the Revenue model and profitability of the projects
- Strategizes on best solutions at optimum cost for returns on business acquired
- Ensures regular relations with all customers for addressing their issues and queries if any
- Supervises the team for their regular visits and follow up with customers for any concern they raise.

Market Intelligence:




- Ensures marketing expenses are aligned to the designated budget and tries to generate savings through creative thinking, negotiations and partnerships.
- Plans travels and business development aligned with the business strategy to identify and expand the target customer base.
- Develops mechanism to collect market intelligence reports and establishes framework to convert the same to meaningful input for the company.
- Analyzes market research data to understand market trends and solutions provided for businesses with similar operations.

Marketing Operations:
- Coordinates with marketing / promotional vendors to ensure all promotional material are developed/ designed and sent to the specified locations within the prescribed time frame.
- Deliberates and decides on specific events designed to highlight products & technology as and when required.
- Develops a Marketing calendar for visiting existing customers and also new business development areas
- Develops content for Demo to be provided to current clients ensuring services as per their need for business acquisition
- Coordinates with the COO to discuss scope of projects and deliverables.

People Development:
- Engages in selection and recruitment of appropriate and competent team aligned with the culture of the Organization and committed to the business goals.
- Supervises and trains the Marketing Executives to develop and build their competencies required for better results.

📌 AGM Business Development jobs for Kolkata location having experience in Sales & Marketing activities like Marketing Strategy, business strategy, target customer, Proposals, Profitability, Customer Retention, Market Intelligence, Market research
🏢 Parth globus infotech
📍 Kolkata