Role OverviewWe are looking for a Senior Writer / SEO Copywriter to work with a leading FMCG brand and drive high-quality content across blogs, websites, and You Tube.The role will involve creating engaging, SEO-led content that aligns with brand guidelines, search intent, and audience needs. The ideal candidate should have solid editorial judgment, excellent writing skills, and a solid understanding of SEO and digital content. Key ResponsibilitiesOwn end-to-end creation of SEO blogs and website copy — from brief and keyword mapping through drafting, meta titles/descriptions, and final delivery.Write for SEO and AEO/AI-search, ensuring every piece is accurate, original, well-structured, and on-brand (voice + editorial guidelines).Produce GEO optimised You Tube descriptions/metadataRefresh existing content to lift search visibility, engagement, and performance.Manage multiple assignments to deadline,



working from the client office. Key DeliverablesSEO blogs and articlesWebsite contentLanding page copyContent refreshes and optimizationYou Tube descriptionsSEO titles and metadataContent recommendations and briefs Requirement3 to 6 years in content writing, SEO writing, copywriting, or editorial — with a strong track record of SEO-led blogs and website copy.Solid grasp of on-page SEO: keyword research, search intent, internal linking, metadata, and content optimization.Excellent command of English — grammar, structure, and storytelling — with the ability to adapt voice across audiences and brands.Strong research and fact-checking skills.Experience with FMCG, consumer, lifestyle, beauty, or food brands preferred.

📌 Senior Content Writer (Maharashtra)
🏢 Pepper
📍 Maharashtra