Role Overview The Marketing Manager – OfflineMarketing will be responsible for driving brand visibility,community engagement, and sales growth through events, experientialmarketing, dealer activations, partnerships, and trade marketinginitiatives. The role will focus entirely on offline channels andbuilding strong relationships within the motorcycle community. KeyResponsibilities 1. Events and Experiential Marketing · Plan andexecute participation in motorcycle events, rallies, track days,exhibitions, and lifestyle expos such as India Bike Week and RiderMania. · Organize brand launches, demo rides, product showcases,and rider engagement programs. · Develop experiential campaignsthat drive brand awareness and sales. · Manage event logistics,vendors, budgets, and post-event analysis. 2. Community Engagements Rider Programs · Build relationships with riding communities,clubs, and associations across India. · Conceptualize and executecommunity rides, workshops, and customer engagement initiatives. ·Develop programs that strengthen brand loyalty and increasecustomer retention. 3. Dealer's Trade Marketing · Develop dealermarketing programs to improve product visibility and sell-through.· Create and manage POS materials, branding assets, merchandisingguidelines, and trade collateral. · Support dealers with localactivations and in-store marketing initiatives. · Conduct producttraining sessions and dealer engagement programs. 4. BrandPartnerships s Co-Marketing · Identify and execute co-marketingopportunities with partner brands. · Manage Marketing DevelopmentFund (MDF) programs and ensure effective utilization of partnerbudgets.



· Coordinate joint promotions, launches, and experientialcampaigns with international brand partners. 5. Experience CentreMarketing · Increase footfall at the Bangalore Experience Centrethrough events and activation programs. · Plan seasonal campaigns,product launches, and customer engagement activities. · Creatememorable in-store experiences that strengthen the premiumpositioning of the brand. 6. Marketing Planning and BudgetManagement · Develop annual offline marketing plans and quarterlyactivation calendars. · Manage marketing budgets and track ROI oncampaigns and events. · Present performance reports andrecommendations to leadership. Candidate Profile Experience · 8–12years of experience in offline marketing, events, experientialmarketing, trade marketing, or brand activations. · Experience inautomotive, motorcycle, lifestyle, outdoor, sports, or premiumconsumer brands preferred. · Proven experience managing large-scaleevents and community engagement programs. Skills · Solid eventmanagement and vendor management capabilities. · Excellentstakeholder management and negotiation skills. · Experience indealer marketing and channel activations. · Strong projectmanagement and budgeting skills. · Ability to manage multiplecampaigns and workstreams simultaneously. Personal Attributes ·Passion for motorcycles and riding culture. · Entrepreneurialmindset with a hands-on approach. · Creative, highly organized, andexecution-focused. · Strong interpersonal and communication skills.Compensation CTC: Up to ₹15 LPA (depending on experience andinterview performance, with up to 30% hike on currentCTC).

📌 Marketing Manager (Maharashtra)
🏢 Sperton Global AS
📍 Maharashtra