Job Type: Full-time

Location: RemoteExperience: 3–5 yearsEmployment Type: Full-timeCompensation: ₹4–7 LPA, depending on experience and demonstrated capabilityAbout the RoleSinghwal TechLaw is looking for a B2B Growth Marketing Manager to build and scale a structured client-acquisition engine focused on B2B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion.This is not a conventional social-media or digital marketing role.The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.Key ResponsibilitiesDevelop and execute B2B growth strategies across relevant channels.Build and refine Ideal Customer Profiles (ICPs) and audience segments.Identify high-potential target accounts and look-alike audiences.Design and execute Account-Based Marketing (ABM) campaigns.Develop personalised engagement and outreach journeys for priority accounts.Build and optimise the funnel from:Target Account → Awareness → Engagement → Trust → Qualified Prospect → Prospect → Client → Repeat ClientUse content, , email and other channels as part of the broader growth strategy.Manage lead/account nurturing through CRM and marketing automation.Track account engagement,



funnel movement and conversion performance.Test messaging, campaigns, channels and approaches to improve results.Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.Core SkillsMandatoryB2B Growth MarketingAccount-Based Marketing (ABM)Funnel Strategy & ConversionExpected Working KnowledgeContent MarketingICP & Audience SegmentationLead NurturingCRM & Marketing AutomationEmail Marketing MarketingMarketing AnalyticsCampaign ManagementGood to HaveDemand Generation Sales NavigatorHubSpot / Zoho / SalesforceSEO / Paid MediaExperience in B2B SaaS, professional services, consulting, legal-tech or technology servicesWhat We Are Looking ForSomeone who thinks beyond individual marketing activities and understands how data, content, engagement, nurturing and conversion work together in a long-cycle B2B environment.The person should be analytical, commercially aware, comfortable with experimentation, and capable of independently owning growth initiatives.Experience in Intellectual Property or legal services is an advantage, but not mandatory.Success in This RoleSuccess would mean building a measurable and repeatable system that converts high-potential target accounts into:Engaged Prospects → Qualified Conversations → Clients → Repeat Clients → Advocates

📌 B Growth Marketing Manager – ABM & Funnel Strategy (Kanpur)
🏢 Singhwal Techlaw (OPC) Private
📍 Kanpur