Position: Social Media Manager
Industry: Food & Beverage
Experience: 2–5 Years
Location: Gurugram
Employment Type: Full time
Salary Budget: ₹5–6 LPA

About the Role
We are looking for a creative and performance-driven Social Media Manager to manage and grow the social media presence of a food brand. The ideal candidate should have a strong understanding of food content, social media trends, audience behaviour, and brand storytelling.

Key Responsibilities
• Develop and execute social media strategies across Instagram, Facebook, YouTube and other relevant platforms.
• Create and manage monthly content calendars aligned with brand objectives and campaigns.
• Plan engaging content including Reels, posts, stories, carousels, memes and short-form videos.
• Coordinate with designers, photographers, videographers, influencers and internal creative teams.
• Develop creative briefs and content ideas for food shoots and campaigns.
• Stay updated with Instagram/Reels trends, food trends, memes, audio trends and emerging formats.
• Write engaging captions, hooks,



CTAs and social media copy.
• Manage the brand's social media pages and ensure consistent tone, visual identity and messaging.
• Plan and execute influencer collaborations, creator campaigns and UGC initiatives.
• Monitor comments, DMs and audience interactions and ensure timely responses.
• Track social media performance and prepare regular reports covering reach, engagement, followers, views and conversions.
• Analyse competitors and identify opportunities for improving content and engagement.
• Work closely with the marketing and creative teams to support product launches, offers and brand campaigns.
• Assist in paid social media campaigns and coordinate with performance marketing teams where required.

Requirements
• 2–5 years of experience in Social Media Management, preferably with a food, FMCG, Food Chain, QSR or lifestyle brand.
• Strong understanding of Instagram and short-form video content.
• Excellent knowl

📌 Social Media Manager (Gurugram)
🏢 Option Designs
📍 Gurugram