KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Development of applicators * Training & development of new applicators for white cement applications, current products on a regular basis in the assigned sales area.

• Implementing Vikas schedules
• Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level.

KRA2 Customer Service

Customer service by providing effective customer care to enhance customer loyalty & satisfaction * Visiting & supervising sites for better execution of job

• Finding solutions to the customers problems & issues
• Attending product & execution related complaints

KRA3 Demand generation * Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan

• Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential




• Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval
• Providing handy samples of various white cement applications, new products to retail team for promotion through retail network
• Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.
• Conducting purity campaigns to educate our customers and enhancing the brand image

KRA4 Attending Customer Quality Complaints

To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer. * Visit to site and physically examine the application sites.

• To organize testing of product through R&D.;
• Feedback to Customer & CASC Head.
• Regular testing of product through independent laboratory.
• CRM

KRA5 CRM: CRM & appraising the management regarding competitors activities * Organizi

📌 TTSE CASC (India)
🏢 UltraTech Cement
📍 India