Location: In-office, Koramangala (Bangalore)
Experience: 3 to 4 years (Full time)
Work Schedule: Mondays to Fridays

About the Role

Zamstars is looking for a driven, analytical, and execution-focused ABM Campaign Specialist with 3 to 4 years of hands-on experience in B2B Account-Based Marketing, Lead Generation, or Inside Sales.
In this role, you will work directly on client-facing growth engagements, orchestrating end-to-end ABM campaign workflows for the high-value enterprise target accounts of our customer organisations. You will be responsible for building account intelligence, managing data operations (including secondary research and buying committee mapping), and aligning closely with client sales and marketing leadership to accelerate pipeline velocity and drive predictable revenue outcomes.

Roles & Responsibilities

• Client Account Book Management & Tiering: Own and manage target account books for client engagements, segmenting accounts into structured tiers based on objective scoring models and commercial potential.
• Secondary Research & Account Intelligence:



Conduct deep secondary research into client target enterprise accounts, company structures, decision-maker profiles, and industry triggers to personalise campaign plays.
• Buying Committee Mapping: Map complex multi-buyer decision trees across target accounts, identifying key commercial roles, influencers, and C-suite decision-makers.
• Campaign Orchestration & Sales Enablement: Collaborate with internal strategy teams and client sales leads to plan role-specific outreach, prepare comprehensive target account briefs, and equip client sales representatives for high-stakes executive meetings.
• Data Operations & Hygiene: Maintain prospect database accuracy, perform contact enrichment, monitor real-time account triggers, and ensure synchronisation across client CRM platforms and ABM tools.
• Funnel Progression & SLA Governance: Track weekly account movement, enforce sales follow-up SLAs with client s

📌 Account Based Marketing (India)
🏢 Zamstars
📍 India