About The Opportunity

A rapid-scaling D2C (Direct-to-Consumer) commerce leader in the footwear and fashion vertical, we are building data-driven, brand-centric digital experiences that resonate with Gen-Z and millennial shoppers across India. Our platform combines agile merchandising, performance marketing, and supply chain innovation to scale profitability while maintaining brand equity. We are looking for a strategic leader who can own P&L;, drive channel growth, and architect customer-centric commerce strategies across owned channels.

Role & Responsibilities

• Own end-to-end D2C P&L; including revenue, margin, CAC, LTV, and retention metrics for footwear & fashion categories.
• Lead omnichannel commerce strategy across website, app, social commerce, and emerging platforms (WhatsApp, Instagram Shops, etc.).
• Partner with product and tech to build conversion-optimized user journeys, A/B test experiences, and drive cart recovery & checkout conversion.
• Define merchandising calendar, pricing strategy, and promotional cadence aligned with inventory velocity and seasonal trends.
• Build, mentor,



and scale a high-performing team of eCommerce managers, performance marketers, and customer experience leads.
• Optimize logistics & returns workflows for speed, cost, and customer satisfaction — balancing FBA, hybrid, and in-house fulfillment models.

Skills & Qualifications

• Must-Have
• Shopify Plus
• Google Analytics 4
• Meta Ads Manager
• Conversion Rate Optimization
• P&L; Ownership
• Merchandising Strategy
• Customer Retention Models
• Amazon Seller Central
• Preferred
• Shopify Flow
• Klaviyo
• Postman (for API integrations)

Benefits & Culture Highlights

• Equity & performance-linked incentives for high-impact leaders.
• Freedom to experiment, fail fast, and scale what works — no corporate bureaucracy.
• Work with a team obsessive about fashion, footwear, and D2C growth — culture is casual, data-driven, and outcome-focused.

Skills: commerce,conversion rate optimiza

📌 C ECOMMERCE HEAD (Gurugram)
🏢 Beyond Border Consultants
📍 Gurugram