Job Description
Company: Khaitan India Ltd.
nLocation: Jabalpur, Madhya Pradesh
nIndustry: Ceiling Fans, Home Appliances
nExperience Required: 10 to 12 Years
nEmployment Type: Full time
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nRole Overview
nKhaitan India Ltd. is looking for an aggressive, results-driven Area Sales Manager (ASM) to take full operational and commercial charge of the Jabalpur territory and surrounding markets.
nThe ideal candidate will have extensive ground-level channel sales experience in fans, home appliances, or consumer durables, with established trade relationships. The role focuses on driving primary and secondary sales volumes, expanding the dealer-distributor network, leading field sales executives, and maximizing counter-level share across urban and rural markets.
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nKey Responsibilities
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- Revenue & Target Delivery: Formulate and execute territory-level sales plans to consistently achieve and exceed monthly, quarterly, and annual targets (volume and value) across fans, small domestic appliances, and consumer durable product lines.n
- Distribution & Channel Expansion:



Identify, onboard, and manage high-performing distributors, stockists, and retail dealers across Jabalpur, Katni, Mandla, Seoni, Narsinghpur, and adjoining clusters.n
- Secondary Sales & Beat Governance: Implement and enforce strict Permanent Journey Plans (PJP) and market-visit discipline for Sales Officers and Field Executives to ensure high retail extraction and rapid stock turnaround.n
- Commercial & Credit Discipline: Oversee distributor credit limits, ensure timely payment collections, manage balance reconciliations, and maintain sustainable distributor ROI in line with company policies.n
- Trade Schemes & Market Activation: Plan and execute competitive dealer incentive programs, seasonal booking schemes, retailer display contests, and electrician/contractor meets to boost brand visibility and counter pull.n
- Depot & Logistics Coordination: Work closely with the regional C&F; depot and

📌 Area Sales Manager (Panagar)
🏢 KHAITAN INDIA
📍 Panagar