Leadership – Adobe Experience Cloud
Location: Sarjapur, Bangalore, India
Work Model: Hybrid
Experience: 10+ years

Role Overview
Factspan is seeking an accomplished Leader – Adobe Experience Cloud to lead large-scale digital marketing, customer data and personalisation programs for a leading US retailer. The role requires robust expertise across Adobe Journey Optimizer, Adobe Experience Platform, Real-Time CDP, Adobe Target, Customer Journey Analytics and associated MarTech capabilities.

The candidate will combine delivery leadership, solution architecture, stakeholder management and team development while ensuring measurable business outcomes across customer acquisition, engagement, loyalty, conversion and retention.

Key Responsibilities
- Own end-to-end delivery of Adobe Experience Cloud programs across AJO, AEP, Target and CJA.
- Lead program planning, architecture governance, estimation, staffing, execution, risk management and executive reporting.
- Define roadmaps for customer data, identity, journey orchestration, experimentation,



personalisation and marketing analytics.
- Guide teams in designing XDM schemas, datasets, identities, merge policies, audiences, destinations and real-time customer profiles.
- Oversee AJO journeys, campaigns, channel configurations, consent, suppression, frequency capping, decisioning and offer management.
- Drive Adobe Target experimentation, recommendations, experience targeting and optimisation strategies.
- Establish CJA measurement frameworks covering journey performance, campaign effectiveness, attribution, conversion and customer behaviour.
- Partner with marketing, product, data engineering, analytics, privacy and platform teams to translate business priorities into scalable solutions.
- Lead retail use cases including cart abandonment, loyalty, customer reactivation, back-in-stock, replenishment, next-best offer and omnichannel engagement.
- Ensure strong release governance, QA, observability, production support, incide

📌 Adobe Experience Leader (Bengaluru)
🏢 Factspan
📍 Bengaluru