This role is responsible for achieving sales revenue targets by effectively preparing and implementing area sales plans, lead & manage sales officers, RD's & super-stockists.

Responsibilities
Sales Operations:
- Prepare, implement, and review sales plan.
- Ensure daily monitoring of sales and retail productivity, & weekly sales review
- Supervise the sales officer’s execution & sales efficiency in the field.
-Induction & onboarding of recent SO's in the field.
- Reviewing the monthly performance of Sales officers/ ISR's.
- Submit weekly/monthly sales related reports.
- Conduct daily market visits.
- Work on market development-consolidation of existing covered areas and expansion into new areas.
- Generate Primary Sales in line with Secondary Sales.
- Responsible for activities related to the tertiary sales in the region.

Branding/ In-store Execution:
-Executing promotional activities for brand awareness & visibility.
-Responsible for tracking & monitoring competitor's products & activity.

Distributor Management:
- Undertake daily visits to distributors & wholesalers.




- Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.
- Maintain and develop good business relationships with all existing distributors through reviewing the ROI.
- Responsible for approval/appointment of distributors.

People Management:
- Continuously monitor & review performance of Sales officers.
- Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days.
- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.
- Define & assign KRA's for sales officers every year.

Experience and Education Required:
- Full time Graduate. (MBA is preferred)
- 8 to 10 Years of experience in General Trade, distributor handling & team management.

About the Organization:
Crax is one of India’s beloved brands,

📌 Area Sales Manager-Large Pack (New Delhi)
🏢 DFM Foods
📍 New Delhi