Job DescriptionSRMB STEEL | JOB DESCRIPTION
NVice President – TMT Sales, North India
NPosition Vice President –TMT Sales, North India
NRegion North India
nFunction TMT Sales, under one national market framework
NGrade / Level Vice President
NReports to President and Chief Sales & Marketing Officer
NDirectly leads 3–4 Zonal Heads and a regional team of 60 or more.
NLocation
nRegionalheadquarters in North India, with extensive district and counter-level travel.
NExperience
n15–20 years in TMT sales, from Tier 1 or Tier 2 brands only.
N1. Why this role exists
NSRMB is scaling TMT towards a ₹5,000 crore business, and that scale has to be built region by region by leaders who own their market like a profit center.
NThe Regional Vice President – North India runs the region's TMT sales business end to end: the P&L;, the Zonal Heads, and the district and counter execution that turns strategy into market share.
NThe region operates underone national market framework, ensuring comparable performance, disciplined execution and profitable growth.
N2.



The national market framework — one scope
NEvery region operates on the same three pillars:
N
- n
- Contribution margin: Growth is measured by contribution alongside tonnage. The region is run to protect and grow margin. N
- Fixed-cost and team productivity: Output per member and return on fixed cost are managed as measurable business outcomes, ensuring productive scaling. N
- Counter share: Share of counter sales, won district by district, is a core measure of market strength. N

n3. Regional scope
N
- n
- Region Indicativestates / territories Special mandate N
- North Indian
- Delhi NCR, Uttar Pradesh, Uttarakhand, Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir N
- Build profitable scale across the northern demand belt through channel expansion, stronger counter share and disciplined market execution N

n4. Key responsibilities
N
- n
- Own the regional P&L;: Deliver volume, con

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