About the Company:

The organization is a healthcare platform for humans, designed for real life. It is a leading online pharmacy & medical care platform, re-imagining healthcare to make it accessible, affordable and entirely human. Driven by their passion for innovation and customer-care, they have designed a suite of digital care experiences that empower their members to take control of their health wherever life takes them. Powered by pharmacists, engineers, doctors, clinicians & service experts, their platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless medicine delivery.

About the Role:

We are looking for a heavyweight Media Buyer to lead our paid social and emerging channel strategy. You are a data-obsessed, platform-native growth marketer who lives in Ads Manager but thinks in "Creative Hooks." You’ve likely managed millions in spend for multiple DTC clients at a top agency and are now ready to focus your expertise on scaling a single, high-impact brand. You don't just follow best practices; you define them.





Key Responsibilities:

1. Channel Ownership
- Full Meta + TikTok account ownership — strategy, architecture, execution, results
- Budget pacing and allocation decisions are yours. You manage to the target.
- Daily optimization with documented rationale.

2. Diagnosis & Troubleshooting
- When performance drops: check pixel health, CAPI event quality, UTM consistency, and the full conversion flow — before touching campaign settings.
- Use Clarity (or equivalent) to watch real user sessions — spot drop-off, rage clicks, and form friction that no dashboard shows
- Reconcile Meta/TikT ok data against internal analytics (Mixpanel & Tableau) and GA4.
- Know which number to trust and why.

3. Creative Strategy & Feedback Loop
- The Creative Bridge: You consume social content relentlessly. You know what’s trending on TikTok before it hits the mainstream. You will provide the "Performance Filter"

📌 Sr. Growth Lead (Gurugram)
🏢 WinnerBrands
📍 Gurugram