The role in one line
This is not a "manage the website" role or a CRO role for its own sake — it's a
lead-generation role that uses the website as the primary lever. You own the website end to
end — from a raw idea for a page to a shipped, converting landing page — against one
defined outcome: 35–50 MQLs a month generated organically from the website and the
motions around it.

Why this role exists
Most people who "manage the website" either write copy and hand it to a designer, or build
pages and wait for someone else to tell them what to put on them. We need someone who
does both halves in one head: knows what a page needs to say because they've done the
research and talked to customers, and knows why a page converts or doesn't because they
think like a CRO person, not just a writer or a builder. The output is a live, working page —
not a doc that someone else has to translate.

What you'll own
● The website as a whole — structure, page inventory, and how it evolves as the
company's positioning evolves.
● Idea → live page.



You take a rough brief ("we need a page for X service" or "we're
repositioning around Y") and turn it into a wireframe, then real copy, then a shipped
page — working with a designer where needed, but driving the thing yourself.
● Conversion performance — what's converting, what isn't, and why. You run the
experiments, not just report the numbers.
● Lead capture and funnel logic on-site — forms, CTAs, gating, the path from a
visitor landing on a page to becoming a lead in HubSpot.
● The lead number. 35–50 organic leads/month from the website and the motions
around it (SEO, AEO, in office conversion, content) is your number. The page isn't
done when it ships — it's done when it's producing.

What you'll actually do, week to week
● Talk to customers and internal stakeholders (sales, delivery, leadership) to figure out
what a page actually needs to say to move a buyer — not guess at it from a
template.
● Look at signals — search intent, competitor pos

📌 CRO Lead (Gurugram)
🏢 OneMetric
📍 Gurugram