Experience: 1–2 Years
Department: Digital Media / Performance Marketing

Role Overview
We are looking for a Executive –Meta Advertising with 1–2 years of hands-on experience managing branding and awareness campaigns on Meta (Facebook & Instagram).
The ideal candidate should have experience working on brand-led campaigns focused on Awareness, Reach, Engagement, Video Views, and overall brand visibility.
Candidates with primarily e-commerce, lead generation, sales, or ROAS-focused experience will not be the primary fit for this role.

Key Responsibilities
- Set up and manage branding & awareness campaigns on Meta Ads Manager.
- Handle end-to-end campaign setup across Campaign, Ad Set, and Ad levels.
- Monitor Reach, Impressions, Frequency, CPM, Video Views, ThruPlay, and Engagement.
- Optimize campaigns based on brand objectives and campaign performance.
- Manage budgets, pacing, targeting, placements, and schedules.
- Conduct campaign QA and ensure accurate campaign execution.




- Prepare daily/weekly/monthly reports and share performance insights.

Required Skills
- 1–2 years of hands-on Meta Ads Manager experience.
- Strong experience in branding, awareness, reach, engagement, and video campaigns.
- Valuable understanding of Meta campaign objectives and KPIs.
- Knowledge of Custom Audiences, Lookalike Audiences, placements, and ad formats.
- Strong reporting and analytical skills with Excel/Google Sheets.

Preferred Profile
Candidates with experience in digital branding/media campaigns for FMCG, fashion, beauty, lifestyle, entertainment, automotive, hospitality, or other consumer brands will be preferred.
Not a primary fit: Candidates whose experience is limited to e-commerce, conversions, lead generation, sales, or ROAS-focused campaigns.

Ideal Candidate
Someone who understands how to use Meta to build brand visibility and awareness, not just drive clicks, leads, or sales.

📌 Executive –Meta Advertising (Gurugram)
🏢 Grapes Worldwide
📍 Gurugram