Sales Manager - AWP / Scissor Lifts

Summary

We are seeking a dynamic and experienced professional to lead our
Sales efforts within the Aerial Work Platform and Scissor Lift
sector. In this pivotal role, the incumbent will drive business
growth, cultivate strategic client relationships, and oversee the
sales lifecycle for specialized equipment. The position is critical
to expanding our market presence in the manufacturing and
construction industries, requiring a deep understanding of AWP
technologies and the ability to deliver tailored solutions that meet
customer operational needs.

Responsibilities

• Develop and execute comprehensive sales strategies to maximize
revenue from Aerial Work Platform and Scissor Lift product lines.

• Build and maintain solid relationships with key accounts,
contractors, and rental companies to drive repeat business and referrals.

• Conduct market analysis to identify emerging trends and
opportunities within the AWP and Scissor Lift segments.

• Manage the full sales cycle, from initial lead generation and




needs assessment to proposal development, negotiation, and closing.

• Collaborate with technical teams to provide expert product
demonstrations and ensure clients receive accurate information
regarding equipment capabilities.

• Monitor sales performance metrics and adjust tactics to
achieve or exceed quarterly and annual targets.

• Stay current on industry regulations, safety standards, and
competitor activities to maintain a competitive edge.

Requirements

• Minimum of five years of proven sales experience, specifically
within the AWP, Scissor Lift, or heavy equipment industries.

• Demonstrated expertise in selling Aerial Work Platforms and
Scissor Lifts, with a strong track record of meeting sales quotas.

• In-depth knowledge of the technical specifications and
applications of AWP and Scissor Lift machinery.

• Exceptional negotiation, communication, and interpersonal
skills with the ability to engage effectively with div

📌 Sales Manager (New Delhi)
🏢 Reckon HR Consulting
📍 New Delhi