• Need Credit Cards SEO experience. Insurance, Retail Banking only experience is not helpful.
• Preferably understands US market through an India GCC

Detailed JD:
Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking a senior level SEO specialist to join our team. The SEO Specialist will own the execution roadmap for the company’s organic growth, across Credit Cards. This is an exciting opportunity for a seasoned skilled in SEO space to drive forward the organic growth of Citi and take the business into the future amidst the rise of Gen AI and a continuously evolving search.

Responsibilities
• Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.
• Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset.
• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.




• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.
• Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
• Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.
• Build SEO reports and dashboards that will be shared across the organization.
• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
• Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.
• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.
• Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line.
• Pro

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