We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver excellent outcomes without ego.
Design cycling apparel built for movement, endurance and the ride ahead.
At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.
This role will be responsible for the hands-on execution and reporting of customer relationship management activities within the ESP, with a primary focus on email and SMS campaign builds, segmentation, and performance tracking. Working closely with the broader CRM team, you will ensure timely and effective deployment of campaigns, leveraging data-driven insights to optimize customer engagement and retention.
As part of a global team managing multiple brands,



you will support CRM strategy execution by building, testing, and analysing campaign performance. This role is highly collaborative, requiring interaction with brand, creative, and analytics teams to ensure best-in-class customer experiences.
What you’ll be doing:
• Build, test, and deploy email and SMS campaigns within the ESP, ensuring accuracy, compliance, and adherence to best practices.

• Utilize ESP tools to create and manage audience segments, implementing personalization strategies to enhance engagement.

• Maintain campaign workflows, automation, and customer journeys within the ESP, ensuring efficient execution and troubleshooting issues as they arise.

• Track and analyze key email and SMS performance metrics (e.g., open rates, click-through rates, conversions) and generate insights to improve future campaigns.

• Set up and analyze A/B tests to refine subject lines, content, send ti

📌 Technical CRM Executive (Bengaluru)
🏢 Pentland Brands
📍 Bengaluru