Role Description:
The Business Analytics Analyst is a developing professional role. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Applies analytical thinking and knowledge of data analysis tools and methodologies. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develop working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided
Few notables among the multiple areas that we work in –
• Drive Digital Marketing, Product Sales & Engagement:• Develop and execute sophisticated digital marketing strategies to significantly grow digital product sales and increase customer footfall and stickiness on our platforms.
• Analyze user behavior and campaign performance to identify new opportunities for engagement and revenue generation.





• Optimizing Digital Servicing Channels (Website & Mobile App):• Conduct deep-dive analyses of our website and mobile app to identify and eliminate points of friction in the customer service journey, making them more intuitive, efficient, and user-friendly.
• Analyze customer interaction data to find opportunities to streamline the digital experience, reducing the need for customers to resort to calls or chats.

• Leverage Advanced Analytics and AI:• Apply Gen-AI powered analysis to enhance customer interactions, particularly in areas like Chatbot performance and personalized user experiences.
• Use analytical intelligence to uncover deep insights that inform strategies for reducing our cost-to-serve and improving overall efficiency across the customer lifecycle.

Responsibilities:
• Interpret complex data sets to identify significant trends, patterns, and anomalies, translating these into transparent, concise, and

📌 Business Analytics Analyst (Bengaluru)
🏢 Citi
📍 Bengaluru