In this role you will play a key role in:

• Customer master data and profile lifecycle management.

• CRM and CDP data ingestion, profile stitching and enrichment.

• Customer data quality monitoring, remediation and exception management.

• Consent, preference, subscription and communication eligibility governance.

• Audience definition, segmentation, libraries and deployment.

• First-party data capture and activation across marketing channels.

• Audience quality, utilisation, performance and optimisation.

• Customer data value, acquisition cost and source reporting.

• Market enablement, governance documentation and continuous improvement.

Your Role

The Customer Data & Audience Manager is accountable for managing customer records, unified profiles, data quality, audience definitions, segmentation and activation across CRM, Customer Data Platform and marketing technology environments. The role ensures customer data is accurate, complete, compliant and ready to support acquisition, lifecycle, loyalty, retention, commerce and campaign use cases.





The role connects Marketing, CRM, Data, Analytics, Technology, Privacy and market teams to operationalise first-party data responsibly. It manages audience libraries, consent and eligibility rules, deployment to activation platforms, issue remediation and performance monitoring, while improving the reuse, governance and business value of customer data assets.

YOUR PROFILE

• 7+ years of hands-on experience across customer data management, CRM operations, CDP, audience management, data governance or marketing technology within CPG / FMCG or a comparable regulated consumer environment.

• Proven capability to manage customer profiles, data quality, segmentation, consent controls and audience activation across multiple channels and markets.

• Solid working knowledge of CRM and CDP platforms, first-party data activation, identity and profile concepts, lifecycle marketing and audience measurement.

• Demonstrated judgem

📌 Customer Data (Navi Mumbai)
🏢 Capgemini
📍 Navi Mumbai