This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior User Acquisition Manager based in India.

This role will lead user acquisition for a newly launched free-to-play mobile poker app, taking it from early-stage growth through scalable acquisition. You’ll manage substantial budgets across major paid channels while making data-driven decisions around spend, bidding, targeting, and cohort quality. The role combines hands-on campaign management with creative strategy, experimentation, measurement, and channel expansion. You’ll work closely with creative, product, BI, and external platform partners to continuously improve acquisition performance. Success will be measured through CPI, retention, payer conversion, and D7/D30/D90 ROAS, with LTV predictions guiding investment decisions. This is an chance to have significant ownership in a lean, fast-moving marketing team and directly influence the growth of a mobile gaming product.

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Accountabilities:





• Manage and optimize daily user acquisition campaigns across Meta, Google App Campaigns, TikTok, Apple Ads, in-app networks such as AppLovin, Unity, ironSource and Moloco, and programmatic DSPs.

• Help define UA strategy and channel mix, using performance data to recommend where and how acquisition investment should be allocated.

• Test new channels, platforms, targeting approaches, and acquisition strategies to identify scalable sources of growth.

• Develop strong relationships with advertising platforms and network partners to secure support, beta opportunities, and favorable commercial terms.

• Maintain and improve the measurement infrastructure, including AppsFlyer, SKAN, postbacks, event taxonomy, attribution, and fraud monitoring.

• Own the creative testing pipeline in partnership with the creative team, developing concepts and hooks, briefing new assets, establishing structured testing frameworks, and scaling successful cre

📌 Senior User Acquisition Manager (India)
🏢 Jobgether
📍 India